I have a Mercedes with factory wheels - gets cleaned every weekend (Blackfire products). I've noticed my wheels have developed a bit of a "dinginess" under the surface. When they are clean, they shine as expected - but when I inspect closer, I can see some dirt (which appears to be) under the finish (see image).
I have tried a few wheel cleaner products, Clay, Flittz metal polish, and Meguiars Ultimate Compound to clean them... no improvement.
I don't know about the cleanser idea. Periodically I use a product called Royal Brown that just eats brake dust. Works great on my Mercedes wheels when I see the same thing happening as you are. I follow up with clay and seal with a polymer. Follow on maintenance is just washing with car soap and applying more polymer when waxing the rest of my car.
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