it's all marketing.
getting 35% off and you pay shipping would be close to the common 15% off free shipping.
(obviously depends on the weight, and amount of items)
i tend to get my large bulk orders when shipping is free, because having several 20+lb boxes shipped 1500 miles would add up FAST.
if you notice other type of websites, some will be a few dollars more per item, but free shipping. where a competitor has items a few dollars cheaper, but charges for shipping.
company's have accounts with ups/fedex and pay a difference rate than what the customer is charged for shipping, so that extra few dollars makes up for the bigger % on the sale.
(just things i've noted through years of ordering online)
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