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Super Member
Detailers Marketing Coatings More than Their Brand.
I have learned many things from Mike Phillips, one of the most vital things I took from Mike is the importance of branding your self.
This video I go over the topic of how Detailers are marketing coatings so much that it’s over shadowing their work.
Coatings are a great stream of extra revenue for every detailing businesses, however I think “coatings” are getting all the credit for the showroom finish after we are done detailing.
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Re: Detailers Marketing Coatings More than Their Brand.
You are spot on, Joe.
Incredibly well said from a guy who knows his stuff.
I always learn something from you.
It is no coincidence that man's best friend cannot talk.
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Super Member
Re: Detailers Marketing Coatings More than Their Brand.
excellent info and insight, thanks for sharing Joe!
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Super Member
Re: Detailers Marketing Coatings More than Their Brand.
As "ceramics" (not necessarily "coatings") become more accessible and easier to apply, the perception to the general public may shift.
I had quoted a four figure price to coat a new Corvette recently, and they said they had someone who would do it for $400.00.
I couldn't help but wonder if the other detailer was going to hit it with a polish, and "coat" with something like a ceramic spray wax type product...
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Re: Detailers Marketing Coatings More than Their Brand.
Excellent points shared Joe.
Don't think I could have said it better myself.
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