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This is once a month, not weekly or biweekly. Wheels will be trashed, bedliner will likely be trashed and it's a crew cab, if he's got a topper it's more time. Trucks can easily take twice as long...

Sounds like 1.5-2 hours, maybe faster if you are doing a rinseless wash. $100 is not far off at $40/hour if you also have to deal with pet hair and you are burning through product dressing a bed...