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I'm not the one that compared a wax to a coating...you did. However, when comparing a coating to coating PBL vs Gloss-Coat the amount of cars you can do is a consideration when evaluating the price....

I can think of a couple of reasons for "not getting the love".

1) They reduced the amount of product by half and increase the price per cc
2) In my opinion they reduced the effectiveness...seen...

10cc's...$60.00....biggest con job ever.