Personally I would remove the shadows and keep all text flat (no embossing or highlights). I think this will give you the most flexibility for different media types (card, website, shirts, or vehicle lettering). I don't know how well the embossing or drop shadows would translate to shirts or vehicle lettering. i think you'd have to do more vinyl around the logo for the drop shadow instead of clean lines for simple text without any embellishments. Plus additions those design "flares" now may date your logo in a few years as design trends change. Clean and simple will always be in style.
I also agree with adding color to the line, I think that would make it stand out more.
I don't want this to sound like I'm putting down the design in anyway, I think it's an amazing design and really creative name. Really looking forward to the end design!
One more idea, maybe make the dot in your web address the same color as the line in the logo if you choose a color just to make it easier to identify quickly. You'd want people to see your web address quickly on the road and I think that would help.
I like it much better. Still this dark card lighter letters though. I like the ambulance theme vehicle though. Just imagine the neighbors see you pull up and take a buffer out. They might think you are going to do a make over on the lady of the house.
2011 Compass Latitude Bright Silver/ 2017 Nissan Rogue SV AWD Premium Glacier White REFLECTIVE IMAGE DETAILING
Looks good. If I may make one suggestion, have you tried it with the EKG lines making up the 2 "v" letters in revive? Just something that I visualized while looking at it. Cool idea though!
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