You Saw it HERE First - Mothers California Gold Waterless Wash & Wax!

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Nick McKees37

McKee's 37 Product Support
Jan 6, 2011
7,265
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I'm excited to introduce Mothers California Gold Waterless Wash & Wax

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Mothers California Gold Waterless Wash & Wax removes dirt and road film while depositing a glossy layer of wax protection in one step! Mothers California Gold Waterless Wash & Wax is the quick and easy way to wash your car without dragging out the hose and bucket. Mothers California Gold Waterless Wash & Wax is perfect if you live in an apartment complex or an area where water restrictions are in place. Best of all, washing your car this way takes 5 minutes or less!

Mothers California Gold Waterless Wash & Wax
 
Can't wait for the reviews!! IMO this would be a great emergency spray for my car in case of bird bombs. My emergency bag needs this!!!
 
Looks interesting but there are more economical choices especially since I use 24oz in one wash session. D151, UWW+, Opti-Clean etc.
 
I've been testing it over 2 years. It's a terrific product and great for traveling.

In the old days I carried a bucket, mitts, hose, needle-nosed pliers, soap, drying towels and spray wax.

Now all I carry is Waterless Wash & Wax and some towels.

Oh, and the Back-to-Black Tire Renew? It's waterless, too. Removes browning quickly without a drop of water or any foul-smelling bleach.

Life is good.

And yes, AutoGeek is the first in the country with Waterless Wash & Wax.
 
My bottle is already on its way, can't wait to try it out. Yes there are more economical products out there and I've used most of them. I'm a big fan of UWW but the one aspect of this product that differentiates it from the others is the wax. The others leave a slick finish but have O durability.

I haven't used Back-to-Black Tire Renew on white letter tires but seeing how well it works on black wall tires I can't see any reason why not. You may have to apply it to a towel and detail the individual letters after cleaning the rest of the tire. Where it really excels is on motorcycle tires, especially one with spoke wheels that you don't want to get all wet.
 
forrest@mothers said:
I've been testing it over 2 years. It's a terrific product and great for traveling.

In the old days I carried a bucket, mitts, hose, needle-nosed pliers, soap, drying towels and spray wax.

Now all I carry is Waterless Wash & Wax and some towels.

Oh, and the Back-to-Black Tire Renew? It's waterless, too. Removes browning quickly without a drop of water or any foul-smelling bleach.

Life is good.

And yes, AutoGeek is the first in the country with Waterless Wash & Wax.
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Will be getting a couple of these! Awesome!
 
Will a rinseless version be coming out now that Turtle Wax has discontinued theirs? Could fill that void for the local retail stores.
 
evo77 said:
Will a rinseless version be coming out now that Turtle Wax has discontinued theirs? Could fill that void for the local retail stores.
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I am thinking the consumer market will go with the waterless process over rinseless.
 
evo77 said:
Will a rinseless version be coming out now that Turtle Wax has discontinued theirs? Could fill that void for the local retail stores.
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We have no plans on making a rinseless product. If Turtle Wax couldn't be a success at retail with a rinseless product, I doubt we'd be successful, either. The car wash soap market was $54 million in 2014, and the rinseless portion was $84 thousand, at an average price of $4.35 each unit.

I just don't see that being a successful product for the broad market.

Anyway, with water restrictions, and folks living without hoses in apartments/condos, etc.; the issue isn't rinsing, the issue is water, or lack thereof. Waterless is where it's at for most consumers.
 
forrest@mothers said:
We have no plans on making a rinseless product. If Turtle Wax couldn't be a success at retail with a rinseless product, I doubt we'd be successful, either. The car wash soap market was $54 million in 2014, and the rinseless portion was $84 thousand, at an average price of $4.35 each unit.

I just don't see that being a successful product for the broad market.

Anyway, with water restrictions, and folks living without hoses in apartments/condos, etc.; the issue isn't rinsing, the issue is water, or lack thereof. Waterless is where it's at for most consumers.
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I haven't jumped on the Waterless/Rinseless bandwagon yet. I probably would have given this a shot if I hadn't just ordered another product.

Anyway, I just wanted to say thank you for the honesty and the numbers to support it. I'm still getting used to how people around here have no issues laying out the truth. I'm used to the roundabout way most companies don't answer your question.

Also, just for my curiosity, how large/small is the waterless market? I'm kind of surprised that rinseless is that low and still around.
 
Those are some interesting numbers, Forrest.

By the way, I hope MCGWWW is a success for Mothers. Think I'll place an order today while this sale is on.
 
RDKC said:
Also, just for my curiosity, how large/small is the waterless market? I'm kind of surprised that rinseless is that low and still around.
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Waterless was about $250 thousand in 2014, but growing rapidly in 2015. Yes, it's a small number when you consider the entire market, but keep in mind that doesn't cover 100% of the market, and channels such as e-tail are not fully reported, so the number is bigger, but no one is certain of just how much. My WAG is about $400 thousand in total. By comparison, the top selling car wash item in 2014 sold $6.5 million

And. more importantly, the posters/users here aren't the average consumer for the category. Joe Average stops in a store twice a year and purchases a total of 5 bottle of all the products he needs to care for his vehicle during a 12 month period. The demographics on the AutoGeek type customer are miles away from the average.
 
forrest@mothers said:
Waterless was about $250 thousand in 2014, but growing rapidly in 2015. Yes, it's a small number when you consider the entire market, but keep in mind that doesn't cover 100% of the market, and channels such as e-tail are not fully reported, so the number is bigger, but no one is certain of just how much. My WAG is about $400 thousand in total. By comparison, the top selling car wash item in 2014 sold $6.5 million

And. more importantly, the posters/users here aren't the average consumer for the category. Joe Average stops in a store twice a year and purchases a total of 5 bottle of all the products he needs to care for his vehicle during a 12 month period. The demographics on the AutoGeek type customer are miles away from the average.
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Interesting.

I am not sure the demographics are all that different, but the desire, obsession, passion, and education on car care is totally different.

How many people own and drive cars? And think of how small a percentage of them actually buy car care products and or care for their cars on their own? The market potential overall is enormous.
 
I love Meg's Ultimate Wash & Wax. Glad to see Mothers unveil this product. No doubt it will do an equally fine job and will end up in my shopping cart eventually(once the wife lifts my ban on AGO purchases)! Can't wait to try it out.
 
I wonder if the regular off-the-shelf buying consumer will really understand the waterless & rinsless options. I can just see the complaints due to poor technique.
 
I just ordered a bottle so I can do a little review on my wife's Civic. It'll ha e been though an almost 2 thousand mile drive including Florida bug season so we will see what this stuff is made of!!


Sent from my iPad using Tapatalk
 
Ebg18t said:
I wonder if the regular off-the-shelf buying consumer will really understand the waterless & rinsless options. I can just see the complaints due to poor technique.
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They'll probably just spray it on the car and say it didn't work. Or, they'll probably want their money back - saying there is some water in the ingredients.

Either way, I'm pretty happy with Pinnacles Waterless Wash. I can make 32oz for like 30¢.
 
I don't get the price point, except maybe for those consumer users who don't know any better. I use waterless products mostly as a pre-soak before rinseless, but when I have done a full waterless wash by itself it took about 10oz of product. At full list of $12 for 24oz of REady to use, its $5 a wash. Like Swanic said, Pinnacle at 32:1 water to product or the new Blackfire or UWW, the Mothers is way out there in price per oz, and isn't something that would make any sense for me to buy.
 
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