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Does anyone focus on one niche to drive customers in?
Just curious if anyone specializes in one basic area like headlight restoration or glass coatings just to invite customers in.
I'd like to hear about your experiences.
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Re: Does anyone focus on one niche to drive customers in?
I do mobile headlight restorations primarily. I am just getting into detailing (because I do it on my car and enjoy it). Just did a older 2000 XJR this weekend and the customer thought it looked like new (Gotta love that).
I did not get into it JUST to get detail customers, but I had thoughts of possibly doing full detailing too. Vision for where you want to be is key. I like how much faster the headlight only side is, but I LOVE full detailing too (It's just so much harder on my body)
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