Has anyone here used Yelp "PAID" adverstising?

[Ccrew]

And, the demographics posted above were wrong.
https://www.quantcast.com/yelp.com?country=US

Highest median age 25-34. So my initial wasn't far off.

45-54 16 percent

55-64 8 percent

65+ 4 percent
and 46 percent make less than 50k. That's not disposable income folks.

[antti@561detailing]

I have not paid for Yelp advertising services but I am listed on their site. I get a lot of business from yelp and the majority of the customers are between 40 and 60 years of age with plenty of money to spend on a detail.

Yeah, I guess I'm biased. I only run a website that averages $15 million a day so those 400 views would make or break me . Busy day I've seen a million uniques an hour. Seriously? 400 views is a pittance. You're better off on Facebook or Twitter for free.

I don't buy Yelp's claimed demographics if what was posted above is correct.. 60 % + of web traffic these days is Mobile, and the 40-60 age group is not the high use mobile demographic. They're maybe 5%. It's a tiny subset of a huge market

You have local detail business website?

And, the demographics posted above were wrong.
https://www.quantcast.com/yelp.com?country=US

Highest median age 25-34. So my initial wasn't far off.

45-54 16 percent

55-64 8 percent

65+ 4 percent
and 46 percent make less than 50k. That's not disposable income folks.

I take that 16 percent, because they are far better customers.

Young people are not my marketing target, they mostly waste time.

[VP Mark]

400 views for 325 a month is almost laughable. I can do a $10 facebook ad for my website and get 60 views, and over 1,500 impressions.

[jarred767]

I have an account with Yelp (not paid, just regular) and I'll admit, they bring in a lot of business for me. I'm by far the top detailer in my small area on their site (I have 40+ 5-star reviews, next best is 5 or so). I constantly get calls from them wanting me to advertise, but their structure is just WWWAAAAAAAAAYYYY to expensive for my blood. The prices are insane for how many more impressions/clicks you actually get.

I highly recommend setting up a profile and (gently) encouraging customers to review you on there as people that search Yelp are usually quite interested and actually looking to make a purchase so a high ranking can be extremely beneficial, but paying their exorbitant fees is pretty much laughable. If you do your homework, fill EVERYTHING out on your profile, and encourage reviews - over time you'll reap the rewards.

I'm not one to pay for the quick fix though, so I may be slightly biased.