There's a difference between SEO and local SEO.
In the local space, especially for detailing, you will only have a FEW keywords that will bring in traffic worth ranking for.
SEO (referring to the digital space like if you offer a 'simple crm systems') will have A TOONNNNSSSS of short/long tail keywords that will bring in MASSIVE traffic.
To give you a perfect example, these are the search queries within Houston that are specifically related to detailing:
In total, there are over 3,000 searches a month for detailing related services in Houston.
This is going dramatically differ from city to city. Houston is a HUGE city that bring in different demographics.
This means someone that is 40 miles away from me may be searching for those same searches that someone who is only 7 miles away from me. They also may be the completely wrong customer profile for my business.
And if I remember correctly, only 40% of search traffic goes to the first 3 links, the other 60% is shared amongst the other 7 links (not considering the paid ads on the side, top, and bottom).
Now take a look at a sales crm company called Close.io. They're in the crm for sales teams. So everything that they write about should be relative to sales.
I made this for them so they can see the quieres people are searching for and what they can create content around via their blog and YouTube channel:
As you can tell, they can bring in a MASSSIIIVEE amount of traffic to their site via content marketing, search engine optimization, blogging, and so forth.
At a local scale, you don't have that benefit.
Instead of writing a detailed post, dive into all the sources religiously:
http://moz.com/blog/category/local-seo
Google Ranking Factors: The Complete List
On-Page SEO: Anatomy of a Perfectly Optimized Page
Keyword Research: The Definitive Guide
How to Perform the Ultimate Local SEO Audit - Moz
HubSpot | What is Inbound Marketing?
What is Outbound Marketing? | Wordstream
The 2015 SEO Checklist - ClickMinded
Inbound Marketing vs. Outbound Marketing
Defining Local SEO KPIs & How to Measure Them for Maximum ROI | SEW
SEO: The Free Beginner’s Guide From Moz
Search Engine Land's Guide To SEO
https://blog.kissmetrics.com/seo-guide/
Take your time going through all the content, implementing what you can, and looking up the terms/phrases that you don't know
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