Getting cars over $100k?

[brondondolon]

Hey guys. So since I initially started this business I have thought to my self "man i cant wait to get a lambo to detail" not necessarily to make the most money possible but because I would love to detail one. I know the may sound kinda adolescent but I have a question. For those of you who have worked on these type of cars what did you do to get them? Did they come to you or did you target a certain market? I am just curious. I understand that this is also subjective to demographics and such I am just wondering if there is something different I could try that i havent yet thought of. Thanks guys

[haris300]

People with all kinds of vehicles come to me after seeing the quality of my work. I try not to focus on a specific market as this can hurt business. Make the right connections, post quality pictures of your work, advertise properly, and eventually cool +100k cars will come. I'd say only 1 out of every 10 cars I detail end up being something 100k or more. The rest are just ordinary folks wanting to get their ordinary cars looking better.

[FUNX650]

A wide variety of vehicles cost more than $100K nowadays.

How about those that only cost:
$90K; $80K?...$50K, or less?
Are these vehicles chopped liver or something?

The same word-of-mouth advertising that built your detailing business to its current position, should also
prevail in securing details on your idea of what
constitutes expensive vehicles.


Bob

[builthatch]

cars & coffee meets.


contributing and offering good write ups in local subforums of popular exotic forums, like fchat, etc.


those two things can work wonders. i've seen it with my own eyes.


in fact, i've seen a guy who can't even properly detail a more pedestrian car get business because of those tactics, so if you can actually do good work, the business will find you if you make yourself visible.

[FUNX650]

a more pedestrian car

What is that certain cut-off/dollar-amount that determines the pedestrianization status of a vehicle?


Bob

[builthatch]

What is that certain cut-off/dollar-amount that determines the pedestrianization status of a vehicle?


Bob

there isn't one.

he spoke about a Lamborghini, i was speaking about an Audi Q5.

the latter is more pedestrian than the former - relative status.

[tigerwash]

100K+ cars are becoming more and more common nowadays. If you do good work, one will come eventually.

[Matt@Revive]

i've done a few $100+ cars, i am lucky to work with a shop that deals with exotics and sports cars. my largest selling point with them is that i charge them the same hourly rate as all of the rest of my work. letting the owner know you don't take them to the cleaner because they are driving a nice car is HUGE. then people start to talk, and more start to roll in!!

[thebamboo23]

I think it's common to have that type of mentality.

Working on sport cars, classics, exotics, etc...

But I think that same type of mentality keeps detailers away from growing their business.

I get the notion that once detailers start working on high-end cars, they've "made it"

The only reason I'm saying this is because local competition for detailing services is truly close to none... No matter what area you live in

Detailers can make so much more money and reach greater success if they'd stop being detailers and start being business owners

- Stop doing the work yourself and hire teammates.
- Stop worrying about every last scratch and set systems/processes in place
- Pay others to take care of the small tasks so you can focus on the bigger picture

- - - -- -

Anywho, as mentioned above:

- Cars & Coffee may work
- Local car meets
- Talking to car clubs (or individuals within a car club)

But I would still put all my efforts in learning Facebook ads using the Power Editor

Wouldn't you like to reach men and women who are:
- Ages of 30 to 65
- Live in your targeted zip code
- Recently bought a sports car
- Makes over $300,000
- Shows interested in racing, tunning, exotics, etc...

And all within a click of a button?

Once you get good at this, you can literally automate the entire process

Using tools like LeadPages, Unbounce, Getresponse, Aweber, InfusionSoft, etc...

[Detailing by M]

....... patients...... and live/work were they are