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How many business cards should you hand out to get customers?
Hey Geeks,
When you're starting your business, you want to be very effective with your time and effort.
It's a very basic reason: If you spend your time/effort without getting results, it's going to be difficult for you to build momentum and traction to keep pushing forward.
Let me tell you a quick story that took place last week.
I was on the 2nd floor at my local college library. There was this guy walking table to table handing each individual a flyer.
I figured it was an organization promotion, considering within 30 minutes I was handed 2 other flyers. But it wasn’t for an organization, it was for his fitness coaching.
He went through 3 floors giving each person a flyer. The flyers were actually good quality. Colorful, great photoshop, etc..
Within those 3 floors, he probably handed out about ~200 flyers… All within ~15 minutes.
When he would give the flyer to someone, he would place it on their backpack/desk and then continue to the next one. Not much personal engagement or anything like that. Just a “Hey, here you go, check it out.”
This is what a lot of detailers do when they’re starting off. You want to make business cards/flyers and go somewhere like the mall and start handing them out like crazy.
You need to wrap this around your head: “Just because there’s a lot of people somewhere, does not mean a lot of those people care about your services.”
If I wanted to get more paint coating jobs, would it be a good idea for me to sponsor a teacher conference with over 400 teachers? NO, not at all.
But if I sponsored a local Subaru STI models only event, I would probably land a lot more gigs for paint coatings.
So when you want to go out and get customers, make sure you go where people want your services not where there's a lot of people in general.
There's a few more tidbits I left out in this post for the sake of keeping it short. If you want to see the rest, click on my signature
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