Need your opinion on the coupons on the back grocery store receipts.

[AndrewBall]

yeah me too. i feel anyone advertising on the back of a receipt is likely trying to sell me some crap i dont want or need.

[SoCalAutoSpa]

yeah me too. i feel anyone advertising on the back of a receipt is likely trying to sell me some crap i dont want or need.

I agree Mr. Ball

Thanks for the input!

[C. Charles Hahn]

Car Detailing is such specialized and "niche" market that I think spending your dollars on the "general public" is not the wisest choice at getting new business.

I would rather target areas where you know your bread and butter might lie, places like auto magazines (local for sale types), car shows, website and search engine optimization etc...

I just don't think the ordinary joe "gets" detailing. I work in an office of about 45 employees and haven't found a single co-worker that would ever have their vehicle "detailed".

That's not marketing. If you want to grow a business, you can't just say "the ordinary 'Joe' doesn't get detailing so I can't sell it to them," you have to say "I'm going to make it my mission to inform the ordinary 'Joe' what detailing is and convince them that they need it."

It's actually a good idea to target the general public, you just have to make sure the message you send out to them is on-point and presented in a way that gets their attention.

[SoCalAutoSpa]

That's not marketing. If you want to grow a business, you can't just say "the ordinary 'Joe' doesn't get detailing so I can't sell it to them," you have to say "I'm going to make it my mission to inform the ordinary 'Joe' what detailing is and convince them that they need it."

It's actually a good idea to target the general public, you just have to make sure the message you send out to them is on-point and presented in a way that gets their attention.

That is my mission. To let people know why it is just as important to take care of the exterior/interior of the car just as you would the engine. Tough to do at time, seems as people are fine with driving thru a cheap car wash!

[C. Charles Hahn]

That is my mission. To let people know why it is just as important to take care of the exterior/interior of the car just as you would the engine. Tough to do at time, seems as people are fine with driving thru a cheap car wash!

Think of it this way: I recently read in a survey that people are keeping their vehicles for on average 5-6 years now. A few years ago, that average was 2-3 years. If someone keeps a vehicle for almost twice as long as they used to and aren't taking care of its appearance, their depreciation will increase faster, meaning it will be worth significantly less at trade-in time.

By having the vehicle reconditioned after 2-3 years (midway through ownership... giving the user back the feel of having bought a new vehicle for less than that new vehicle would have cost them) and/or by having it detailed regularly to maintain it in good condition they slow the depreciation and increase trade-in value.

If you can convince potential customers that by spending their money on detailing services now they'll be coming out ahead compared to the depreciation hit they'd take on an un-maintained vehicle later (in other words, they're saving more than they're spending in the long run) then you're golden. In these economic times especially, that's the kind of message that will really resonate with people.

[ScubaCougr]

If you can convince potential customers that by spending their money on detailing services now they'll be coming out ahead compared to the depreciation hit they'd take on an un-maintained vehicle later then you're golden. In these economic times especially, that's the kind of message that will really resonate with people.

Exactly.
And your slogan could be "Roll back the years, not the odometer"