Name Suggestions and Logo Opinions?

**WCDetail** · 07-22-2010, 09:13 AM

So I'm thinking about naming my new business "White Collar detail" but some people tell me that it'll greatly limit my market. Thing is, I am marketing to professionals such as doctors and lawyers with disposable income who don't have to save for months at a time to pay for a $125-150 detail. So any suggestions? Also here's a little logo I've been working on. Tell me what you guys think.

**PAR Detailing** · 07-22-2010, 09:26 AM

We all are targeting the doctors lawyers and indian chiefs that have the money to spend on their vehicles. My personal belief is that its your business and you can name it whatever you darn well feel like, but I would personally choose a more all encompassing name. You might run people away even the "white collar" clients with the name.

Just my .02c

Jon

**golliger** · 07-22-2010, 09:33 AM

I think White Collar may come across as elitist. There are plenty of entrepreneurs in blue collar industries who can drop that kind of coin on a detail. These people may look the company name and think "puleeze".

The name White Glove would suggest that you treat their car with care.

I don't really get the logo. Doesn't really say anything about what you do or the type of client you seek.

**C. Charles Hahn** · 07-22-2010, 10:27 AM

The first thing that popped into my head when I saw the logo was a douchey frat-boy yelling "Yeeee-ah, bro!" while walking out to his E30 M3 after a hard day at his unpaid internship as a data entry specialist.

And as for the name "White Collar" I have to agree with the others, it would turn me off. There are a LOT of other phrases you can use to exude an image of premium quality and high class if that's what you're after. Using a more original name like "Upper Echelon Auto Detailing" or something along those lines is more likely to impress your desired clientele.

**Bunky** · 07-22-2010, 10:29 AM

Originally Posted by golliger

I think White Collar may come across as elitist. There are plenty of entrepreneurs in blue collar industries who can drop that kind of coin on a detail. These people may look the company name and think "puleeze".

The name White Glove would suggest that you treat their car with care.

I don't really get the logo. Doesn't really say anything about what you do or the type of client you seek.

I agree. The raised fist does not seem to set a positive tone.

**AV8R** · 07-22-2010, 10:49 AM

You may also turn off people of color. That name is too close to "white power" and the image is just not flattering.

**CEE DOG** · 07-22-2010, 11:02 AM

I agree with everybody. I would never in a million years hire somebody with that logo. I don't use the word never often.... but NEVER. Don't like the name either. Not trying to be rude. Just give my true first reaction to it. First thing I saw was Hitler. Second thing I saw was. "Yes we can". Third thing I saw was white power. I'll just stop there.

**NJAlex** · 07-22-2010, 11:16 AM

Agree with CEE DOG, that image comes across as offensive (think Nazis/White supremecy) and angry/violent. You should not use that logo. Consider something like "Executive Detailing", something that conveys elite services but wouldn't turn off the average person from using your services. JMO

**keeotee** · 07-22-2010, 11:32 AM

Well, I hate to be in line to rain on your parade; the line seems to be growing. First, very wise to ask others.

The name implies exclusion of some. Consider a name as some have suggested that implies your attention to detail and care of the customer's vehicle or a name that gives the impression of what they can expect resulting from you working for them. You get the idea. Always avoid the negative.

As fot the logo...

Revolution was what first came to mind. Other impressions followed but none were positive.

It's not an easy task. But don't be discouraged. Part of the process is eliminating what doesn't work, which ultimately leads to what does work. So you are on the right track.

**vet** · 07-22-2010, 11:33 AM

The logo is definately nowhere! In fact some people could think it offensive. I'm not all that politically correct, but it could promote a lawsuit from an over eager lawyer. If you added a dirty vehicle that he's shaking a fist at, it might be a little more palitable, but it still denotes a nigative conotation. I can relate to the white glove moniker better, white collar seems a little too elitist. You probably have your reasons for wanting to call it that, but no matter how noble, not everybody will relate.