FLEX Announcement for SEMA - Can You Guess What it is?

Your favorite tool company, FLEX, has a big announcement planned for SEMA this year! Can you guess what it is?

Edit: Bob E. from FLEX North America wants YOUR input on what the tool should be called. Come up with a cool name and if your idea is selected, you will WIN the new tool after it is launched at SEMA in November.

PS: I still can't tell you what it is.