New Chemical Guys Signature Series

**Bunky** · 06-10-2013, 06:34 PM

Originally Posted by Setec Astronomy

When they first appeared on the scene in 2005 or so, some of their product pictures on their website actually showed the parent/principal's packaging. They seem to have gotten a little more inventive since then, however, it's the reason that I never get too excited by them--they started as the internet marketing operation of a huge bulk/private label manufacturer.

From 2004 Chemical Guys web site courtesy of archive.org.

**hondajake** · 06-10-2013, 06:58 PM

Originally Posted by Colinpd137

Seems they are generating so many of the same product.. How many Wheel cleaners & Degreasers do they have now?

Makes me wonder about the Autogeek house brands....

**otruba_843** · 06-10-2013, 07:01 PM

Originally Posted by hondajake

Makes me wonder about the Autogeek house brands....

I can tell you that Blackfire leather conditioner is the exact same as the Wolfgang leather conditioner.

**Setec Astronomy** · 06-10-2013, 07:07 PM

Originally Posted by Bunky

From 2004 Chemical Guys web site courtesy of archive.org.

That's too funny Bunky, it says Professional Grade Chemical Mfg. Co., I guess that's the previous name of Chemical Guys. I guess what's confusing is the parent name also appears on the label, I'm still not sure if they are a wholly-owned subsidiary as was suggested way back when.

**erichaley** · 06-10-2013, 07:27 PM

There's another chemical company name at the bottom of the label that I can't quite make out...

**Setec Astronomy** · 06-10-2013, 07:28 PM

Originally Posted by erichaley

There's another chemical company name at the bottom of the label that I can't quite make out...

It's a little bigger on the upper left next to the 4.

**erichaley** · 06-10-2013, 07:44 PM

Oh... *head smack*

**swanicyouth** · 06-10-2013, 07:44 PM

I don't care who owns them, who makes the stuff, if its repackaged, if it re-labeled, if its re-bottled from 50 gallon drums, if its the same as Adam's or Smart Wax, if its made by Warner Chemical, or if Chemical Guys is Warner Chemical.

It just doesn't seem to make much sense to me to have so much product overlap; so many products priced similarly that do the same thing being sold under one brand. And, with the hyped up descriptions and marketing they use, its really tough to figure out the difference between many of the overlapped products, if there are any at all. Maybe it works as some type of marketing idea, who knows? I guess they are pretty successful sales wise.

I guess AG does have product overlap with Wolfgang, DP, BlackFire, and Pinnacle. But its done in a cohesive methodical way. Each line of has a mission, theme, and target - even if some claim some of the actual products are the same. If a few if the products are similar, most of them are not. I have a garage full of them so I should know.

**erichaley** · 06-10-2013, 07:59 PM

I agree completely. While some of AG's products do overlap, and may even be the same (how different can Wolfgang and Blackfire pad cleaner/conditioner really be?), at least they're cohesive. You can choose to buy any one of the product lines and still have all of the products you need.

**swanicyouth** · 06-10-2013, 08:03 PM

Originally Posted by erichaley

I agree completely. While some of AG's products do overlap, and may even be the same (how different can Wolfgang and Blackfire pad cleaner/conditioner really be?), at least they're cohesive. You can choose to buy any one of the product lines and still have all of the products you need.

The funny thing is, WG and BF pad cleaners seem much different to me. That's a perfect example. The BF seems to work much better. And, the new WG one has a feature where you can spray your pads with it when they are dry to preserve them for next time. The BF one works so well, when I'm out of the BOGO bottles I plan to get a gallon of it. The WG one did nothing special for me.

I don't know if that works (WG - I have the product, but never used it that way), but at least there is a difference.