How much to charge for opti coat 2.0?

[statusdetailing]

I would like yo start offering opti coat 2.0 in the near future. I will probably only offer the service along with a full paint correction but maybe a single step as well. To give you an idea of what my prices are like, I charge $120+ for a single step and $300+ for a 3 to 4 step paint correction.

How much more would you guys charge for oc 2.0?

Thanks!

[hernandez.art13]

Subscribed

[Theo_Auto_Fines]

@ Cost.

[AutoHeed]

Double the coating initial price. Excluded polishing, coating only. If you encounter difficult and lowballing customer, just say that you are charging by skills and experience.

[Sunshyne]

Jeremy
You are going to get varying answers and the reason is simple. Each market is different and what it will bear is what dictates pricing. In the DC area there are too many detailers and only a few who know what they are doing and offer services like semi perm coatings.

The clients who want this usually know what it is or have a better understanding of what you do and how it relates to their vehicles protection and are willing to pay for it. There is no formula as I have seen but one technique is to check out local detailers websites and see if they have a pricing matrix listed and compare against yours. Also gauge your client and what you think its worth to them and if you’re able to withstand the effort vs. reward cycle.

With a coating I’m assuming a full correction has been done so you stand a better chance of retaining the client in the long run so does this affect how you price it? That’s up to you and your gut feeling.

As you can see there are lots of variables. I have a customer who pays the agreed price and never wants the extras. I have others who want as much as I can provide and tip exceptionally well. It all comes down to wants, needs and budgets.

For me, I take the price of the product, my labor, time and the "value" of whats being provided into consideration before coming up with a price for a-la-carte items. This usually allows some wiggle room if the client is apprehensive.

No right answer but I hope the info helps guide you success

[statusdetailing]

Jeremy
You are going to get varying answers and the reason is simple. Each market is different and what it will bear is what dictates pricing. In the DC area there are too many detailers and only a few who know what they are doing and offer services like semi perm coatings.

The clients who want this usually know what it is or have a better understanding of what you do and how it relates to their vehicles protection and are willing to pay for it. There is no formula as I have seen but one technique is to check out local detailers websites and see if they have a pricing matrix listed and compare against yours. Also gauge your client and what you think its worth to them and if you’re able to withstand the effort vs. reward cycle.

With a coating I’m assuming a full correction has been done so you stand a better chance of retaining the client in the long run so does this affect how you price it? That’s up to you and your gut feeling.

As you can see there are lots of variables. I have a customer who pays the
agreed price and never wants the extras. I have others who want as much as I can provide and tip exceptionally well. It all comes down to wants, needs and budgets.

For me, I take the price of the product, my labor, time and the "value" of whats being provided into consideration before coming up with a price for a-la-carte items. This usually allows some wiggle room if the client is apprehensive.

No right answer but I hope the info helps guide you success

Thanks for the reply. Here in the midwest most people are extremely budget minded. There are still discerning clients out there that look for quality first, before price. I am getting increasingly good at marketing to these potential clients and over the past couple years i have increased my skills to a level above most of the local competition. I've always wanted to offer this type of product and i feel like finally im seeing the demand for it. I'll do a little research to see what other guys are charging for "sealant" and start there. I want to charge enough to make it worth my time.

[thebamboo23]

Down here it goes from $150-400

[Deep Gloss Auto Salon]

Start around $250-$300 (small car) for just the application....

[SonOfOC]

Double the coating initial price. Excluded polishing, coating only. If you encounter difficult and lowballing customer, just say that you are charging by skills and experience.

At that price my children would starve.

[Fishincricket]

@ Cost.

Hey, this ain't UNICEF.. Maybe one day UNICEF will be in the coating business, til then we're the people to see.. And we work FOR PROFIT.

lol

Seriously though, subbed for more info.. Mi market est su market.