What's the deal with Optimum Car Wax adding color?

[RandyD]

Optimum car wax is now pink and their Instant detailer and gloss enhancer is now green. Are these new formulas? The car wax also seems more watery?

[CleanIT]

Dr. G has been updating some of the formulations but I believe the color changes are just for marketing purposes. Bottling too. My OPC came in a clear bottle last time I ordered it.

Due to covid they changed bottles due to supply issues. Bottles will remain clear going forward.

[zv300]

Red color threw me off

[dlc95]

Opti-Clean is a light periwinkle/blue.

They look good though!. I dig the green Instant Detailer with the green and blue trigger. I liked the uniformity of the Optimum line before, but I'm a sucker for colors too.. So I'm enjoying the new clear bottles and colored formulations.