Meguiar's D114 Rinsefree Express Wash Is Discontinued

**Setec Astronomy** · 09-14-2016, 06:00 AM

So by extension, what does this mean for D115? Or does the fact that there is a consumer analog for that product support it?

We've already seen with the TW RW that consumers are unconvinced by, or uninterested in, the rinseless wash process. However in our little community, a large majority uses, at least to some degree, rinseless washes, and a significant subset of that group feels D114 is an excellent product.

So what made this product "fail"? Is Meguiar's volume requirement more than, say, Optimum? Was the availability of the Detailer Line not broad enough? Is the Detailer line primarily marketed through PBE stores who are "old school" and not sophisticated enough to market a rinseless wash? Or, despite the vocal contingent of D114 supporters we've heard from in this thread and elsewhere, is, say, ONR more popular or simply more trusted in this segment?

It's hard to believe D114 was out-marketed by Optimum...since Optimum basically does no marketing at all (although that has changed a little recently with the podcast, etc.)

I was unable to find that post by Forrest@Mothers where he explained the size of the wash market and how much that TW RW was selling. As I mentioned, perhaps D114 could have even outsold ONR, but that volume simply isn't enough for a company the size of Meg's, while it's perfectly fine for a company the size of OPT. I wonder how much RW DG moves? Kind of hard to believe that the OTC market is any more receptive to that product than they were to the TW, and while I find it to be a very nice product, it's kind of been overshadowed by, say, the WG Uber rinseless (for our little group).

Well, perhaps this a lesson for us in niche marketing, which perhaps Meg's isn't interested in.

**silverfox** · 09-14-2016, 06:12 AM

I once heard Barry Maguiar himself say that 98% of vehicle owners don't care for their cars other than taking them to the local automatic car wash. That leaves only 2% of the auto market being people that are anal about car care. That's a ridiculously small market. The stuff maguiars sell in Walmart is where the money is. It's basic math.

**Setec Astronomy** · 09-14-2016, 06:35 AM

Originally Posted by silverfox

The stuff maguiars sell in Walmart is where the money is. It's basic math.

There's about 5200 Walmarts in the US, and 1700 Targets. 800 Pep Boys, close to 5000 AutoZones, and 3800 Advanced Auto. That's 15-16,000 stores that are going to buy a case of something like UP just to stock the shelves, even if no one buys any of it. So, let's just say 180,000 bottles (case of 12). We have 5,651 active members on this forum, and 75,159 total members. Some more math.

**kevincwelch** · 09-14-2016, 07:00 AM

Wow!

Tons of posts on this subject.

D114 has some real fans on this forum; that's great to see such passion.

I'm lucky to have nearly a gallon of this stuff left.

So, anyone who stops by for a cool one and some detailing talk can help himself/herself to my stock!

Sent via my mobile device...

**BM1024** · 09-14-2016, 07:58 AM

Originally Posted by Setec Astronomy

So what made this product "fail"? Is Meguiar's volume requirement more than, say, Optimum?

I had similar questions. Does Optimum (or even PBMG) being smaller find it more cost effective to service a niche? Hopefully. Hate to lose more Rinseless options.

**Mantilgh** · 09-14-2016, 08:26 AM

Well this stinks. I just started using it this year and really like it.

I think it the best "dirty car" wax free rinseless wash around. A great cleaner for almost everything.

My favorite things about it are how it lays flat on the panels and doesn't bead up and roll off, and if I put a wash mitt in it that is stained from using another rinseless, it comes out cleaner than it went in.

To bad they couldn't get paint/body shops hooked on it.

**BM1024** · 09-14-2016, 08:36 AM

Originally Posted by Rmd

Verify it yourself. Wait a couple months, then try to order a gallon. If you can get it, then you can lord that over all the rest of us who choose to believe the product specialist from Meguiars.
I'm going to get a gallon tomorrow. I love that stuff.

1. What I asked was for the AG forum member to provide his specific source that MICHAEL STOOP stated the product was discontinued due to POOR SALES. I never questioned the Product Specialist statement on Meg's forum that it was gone.

2. Don't use the product and have no desire to waste time falling in love with something I can't purchase anymore. I have enough discontinued items on my detailing shelves as it is.

3. My interest was more in the business decision by 3M on this product, which is why I want to see a Meg's employee say it was sales related. Several chemical companies I deal with (in and outside the detailing world) have started reducing their product lines or changing their formulas. I'm seeing a trend and just curious.

4.) As for "then you can lord that over all the rest of us" not sure why you suspect I would do that. I asked for information (about the Michael Stoop comment) and was originally told that some AG Forum member said it was true. Again, simply asking for information that I could verify - not a personal attack on anyone here or trying to "Prove you wrong". Geez.

**Setec Astronomy** · 09-14-2016, 08:38 AM

Originally Posted by Mantilgh

My favorite things about it are how it lays flat on the panels and doesn't bead up and roll off, and if I put a wash mitt in it that is stained from using another rinseless, it comes out cleaner than it went in.

Well, it's been 4 or 5 years since ONR has been updated, maybe Dr. G has something up his sleeve for SEMA.

**ducksfan** · 09-14-2016, 09:22 AM

I get that maybe there aren't enough sales to stock. So, pick a date every 2 years and make a limited run. How hard would that be?

**Setec Astronomy** · 09-14-2016, 09:39 AM

Originally Posted by The Guz

Happy now random guy. It's a closed group.

I see from MOL now you think "#38" is getting dumped again. That product doesn't have much luck.

This whole thing is making me question how Meg's markets the Detailer line. I mean when Mike Phillips was out calling on body shops and dealers back in the day (20-25 years ago) he was representing the Mirror Glaze products. But those PBE stores that Mike might have been working with (also), don't really call on detail shops (I don't think)...so who is out there trying to sell the Detailer line?

I could guess for every pro detailer we have on this forum who does any kind of volume work, there are 10 who aren't on any forums. How would they find out about these products? I don't know, maybe I don't know what I'm talking about.