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Thread: Customers perceptions about Detailers?

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    Senior Member Rod73's Avatar
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    Customers perceptions about Detailers?

    Hey fellow Detailers! I am curious what you believe your customers or people in general think when they hear the words 'Full Detail' or even detail? Essentially what do you see in terms of assumptions about what the work is and how much it should cost? and trends?

    This is for a special project btw.

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    Re: Customers perceptions about Detailers?

    Full detail in my professional opinion would include full wash along with interior deep cleaning. Also the underbody and wheels. Most times it would include waxing or a sealant. Although I wouldn't sell a sealant to a customer without properly prepping the vehicle first. Now add the words full detail and paint correction to the mix, then we have to speak in terms of stages. There is more info needed though. This is the stage I really listen to the customers wants and needs. I would adjust this accordingl .
    215Detailing likes this.

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    Senior Member FUNX650's Avatar
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    Re: Customers perceptions about Detailers?

    Quote Originally Posted by Rod73 View Post
    I am curious what you believe your
    customers or people in general think
    when they hear the words 'Full Detail'
    or even detail?

    Essentially what do you see in terms of
    assumptions about what the work is

    and how much it should cost? and trends?
    Over the years...
    I've often heard the general populace
    refer to detailers (in a tone that I can
    only believe was meant to be pejorative)
    as being nothing more than: "carwashers"
    and/or "glorified shoe shine boys".

    That, in and of itself, was clue enough
    to what they were willing to pay...
    regardless the detailing services rendered.



    Bob
    bill walsh and rmagnus like this.
    Be wary of the man who urges an action in which he himself incurs no risk~Joaquin de Setanti

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    Member bill110's Avatar
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    Re: Customers perceptions about Detailers?


  5. #5
    Senior Member zmcgovern45's Avatar
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    Re: Customers perceptions about Detailers?

    Detailing is simply too broad of a term to define other than it pertains to the cleaning of some type of vehicle... detailing can range from the basic car wash to the all out concourse level work that Larry, Kevin, Joseph, and others display so well in this video...

    Nicholas@Autowerx and Rod73 like this.

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    Re: Customers perceptions about Detailers?

    Just like every labor/trade/skilled based profession, people's perceptions are going to run the gammot. From the corner car wash guy making $8 an hour to the Kosillas, Mike Phillips, KB, Renny Doyles, Rasky's and ^^McGoverns"" of the profession.

    BTW, there are many future Kosillas, MP, KB, working those $8 car washes right now. I was one who grew up learning my skills by trial and error, no mentors or Internet forums. Now I would say I'm in the hobbiest category, but would love to bump up to where Zach and Chad are at.

    The general public has no idea what goes into a 50-100hr detail. Most of the public outside of the car show, detailing industry think it takes 4-6 hrs to get their cars perfect. But 90-95% of the public would be 100% satisfied with a one step correction. Wait, 90-95% are happy with a touchless wash once a month and a vacuum/wipe down every 2-3 months

    I would guess depending on your market, most people wanting a "full detail" would expect an exterior wash, one step, vacuum, light extraction of carpets/upholstery and a maybe a sealant. $200-400 for that, 6-10 hrs. Now, when I think "full detail" I imagine wheels off, suspension cleaned, badges removed,seats removed, trim taped, two-three step correction, and high end coating/sealant applied. Price $800-5,000plus. See above video of McLaren F1. If I had to guess I would put that detail in the $10k plus category, plus travel expenses for each detailer.
    Eldorado2k likes this.

  7. #7
    Senior Member Rod73's Avatar
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    Re: Customers perceptions about Detailers?

    Quote Originally Posted by zmcgovern45 View Post
    Detailing is simply too broad of a term to define other than it pertains to the cleaning of some type of vehicle... detailing can range from the basic car wash to the all out concourse level work that Larry, Kevin, Joseph, and others display so well in this video...

    That has to be top 2 video of his in my book, if not 1.

  8. #8
    Senior Member rmagnus's Avatar
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    Re: Customers perceptions about Detailers?

    Quote Originally Posted by FUNX650 View Post
    Over the years...
    I've often heard the general populace
    refer to detailers (in a tone that I can
    only believe was meant to be pejorative)
    as being nothing more than: "carwashers"
    and/or "glorified shoe shine boys".

    That, in and of itself, was clue enough
    to what they were willing to pay...
    regardless the detailing services rendered.

    Bob
    AMEN Brother well said. Then there are those clients or potential clients that you really do want but they clearly are not the majority.
    Rod73 likes this.
    ***********************
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    Ralph

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    Senior Member pheerix's Avatar
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    Re: Customers perceptions about Detailers?


  10. #10
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    Re: Customers perceptions about Detailers?

    Haha. I DO HOPE THIS ISNT A SERIOUS DETAILING VIDEO
    Rod73 likes this.

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