Is there a difference between $25/hour or $35/hour?

[thebamboo23]

So the question is always asked:
"How do my prices look?"
"Are they to high?"
"To low?"
"What are you guys charging?"

And the responses are:
"What are local detailers charging?"
"Start off low and work yourself up"
"Those are low, you should raise em up a bit"
"That's kind of high, you should go a bit lower"
"If you're doing volume charge low"
"If you're high end, charge more"

What you need to know
The truth is one person can charge $20 an hour and the other detailer 15 miles down the street can charge $50 an hour.

No one on these forums can tell you what your prices should be.

There are far to many variables such as:
- target audience
- unique selling proposition
- positioning
- marketing
- sales pitch
- confidence
- and more

The "proper" thing to do is price test. That's the most effective method to figure out your prices.

It's a bit difficult because detailers don't have much volume of site traffic/customers to do a huge split test on pricing.

But there are still ways to see what your customers are willing to pay.

Example:

Let's say John and Carol both want a glass coating.

You tell John the price is $300 and you tell Carol the price is $400

Then you simply gauge their reaction:
- Did they both complain?
- Why did one agree faster than the other?
- etc..

Conclusion
Like stated above, many other variables come into play when you're trying to set your prices.

But at least you know you should price test to see what you're market would pay for your services.

PS. I have another full article in my blog on this topic. Click the link in my signature to read it.

[FUNX650]

When will Women stop being treated so prejudicially!!

I don't know about anyone else...But:

If I were to find out that some detailer was trying to price-gouge my Wife ("Carol") for one of his services---especially in the sexist manner you have so described:

That I would begin such a lambasting-campaign of this detailer's marketing-practices, which, hopefully, would
stir enough negativism towards him in his chosen
marketing-arena...this "price-testing-arena" wherein the flow of any further Customers would henceforth, I'd pray:
Be reduced to a mere trickle!


Bob

[expdetailing]

Yes, $10 per hour. Your welcome.

[thebamboo23]

When will Women stop being treated so prejudicially!!

I don't know about anyone else...But:

If I were to find out that some detailer was trying to price-gouge my Wife ("Carol") for one of his services---especially in the sexist manner you have so described:

That I would begin such a lambasting-campaign of this detailer's marketing-practices, which, hopefully, would
stir enough negativism towards him in his chosen
marketing-arena...this "price-testing-arena" wherein the flow of any further Customers would henceforth, I'd pray:
Be reduced to a mere trickle!


Bob

Carol is a guys name.......

[hernandez.art13]

Joe from Superior Shine services my area.

[FUNX650]

Carol is a guys name.......

According to Johnny Cash: So is "Sue".

Bob

[Gearhead]

I don't think it would be good if word got out your charging different prices for the same service.

[Kurtopia]

I don't think he's talking about charging one person more - he's talking about trying to find that sweet spot in your area for what people will pay for your services.

[VP Mark]

The terminology is price resistance. You should have around 10-15% of people resist your prices because it is beyond their willingness to pay. More than that, you are probably higher than your market. Less, you are pricing too low.

[allenk4]

Joe from Superior Shine services my area.

Huh?