Auto Detailing Facebook + Instagram Marketing Guide: Part 2 Brand Awareness

[AMH]

As promised here is part 2 of Facebook + Instagram advertising. This time we're focused on brand awareness campaigns.

Did you know?

100M hours of video watched daily on
Facebook


75% of all mobile data traffic will be video by 2020


So how do you win with brand awareness?

Build a comprehensive campaign strategy.
Maximize reach to drive results.


• Deliver your message with video, carousel and
link ads across Facebook, Instagram and the
Audience Network.


• Ensure reach of 50-70% of your target all the
time, maximize the reach at launch timing (for
4-8 weeks).


• Target a frequency of 1.5-2X per week for 8-12
weeks, increase the frequency at the launch
timing (3-4X per week) for 4-8 weeks.



Target audiences across Facebook,
Instagram and the Audience Network
based on their demographics (and
interests if needed)—but don’t target
too narrowly


• Utilize “Reach” to raise awareness
among your target audience
• Drive the audience to your website
and collect audience data for
retargeting (Facebook Pixel)


Generate consideration among inmarket
intenders


• Blast campaign by maximizing
Reach (60-70%) and Frequency
(3-4X per week) for 4-8 weeks


• Remarket to people who saw
your ad/visited your vehicle page
previously and promote the
benefits of doing business with
your biz


Drive funnel actions among in-market
shoppers for incremental leads (see
page 6-7)


• Remarket using video watch % and engagement
•Leverage Oracle/Polk MAX in-mark
• Segment different remarketing audience lists by user action (i.e did they leave your website after being there for several minutes vs did they just bounce immedietly)

Hope part 2 was helpful, comment with any questions

[AMH]

sorry for weird formatting I wrote it in Google Docs.