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Do you view your competition as colleagues?
Hey everyone!
For those who detail for money, how’s business been?
I recently moved to York, ME only a few months ago and business has been going great.
I just wanted to share you a recent experience of mine and hope to pass this to guys new to the business.
In the past I took time to introduce myself to a few detailers back in NH where I was living and have managed to keep in touch with them.
Recently, I did the same thing to guys detailing in Maine.
Business last year went great. Now even though I am detailing in a new state (again) business is going better than last year so far.
What ended up happening was I called up all my competition and introduced myself to as many of them. We get into conversation topics such as products, products, and pricing.
You see, not only it’s important my own client’s know why I am above average in pricing, but for my competition to know that as well. It helps the ones who do great work understand the fact that we share the same value—and it also makes it easier for them to refer other potential clients to me. I have also made it a serious practice to refer business when I can...good jobs too!
The result so far?
I am expanding my territory as a mobile detailer and booking up faster than last year.
My honest-friendly competition don’t forget these things and they return the favor. As a matter of fact, a member on this forum once told me over the phone that a failing business is mainly because of obscurity. And this also applies here. More than half the guys around me didn’t even know I existed until I said “Hi!”.
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Thanks for reading. I didn’t want to state what some already do. But for those who never gave this though as a new business—there you go!
Sent from my iPhone using Autogeekonline mobile app
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Super Member
Re: Do you view your competition as colleagues?
I've never gone that far, it would take some time in our crowded market, but I do try to be friendly and at least introduce myself when I run across them at the local detailing shop or in a parking lot. I have gone as far as to get one guy's card to refer business to him if possible. He had a very well setup rig and is a member of the Air Force One detailing crew, so I would not hesitate to recommend him as I know he would make a good impression to any customer I sent him to.
Agreed about the obscurity part. People have to know you're out there. Besides several avenues of advertising, I drive my Tahoe and trailer to most places even if I don't have a job, just to make sure our brand is always out there in the local area.
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Super Member
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Re: Do you view your competition as colleagues?
Yes to the question, and Dan I’m referring my brother-in-law to you.
Sent from my iPhone using Autogeekonline mobile app
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Super Member
Re: Do you view your competition as colleagues?
Thanks man!
Sent from my iPhone using Autogeekonline mobile app
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