What do you say/do when someone says, “Your prices are too high?”

**Dan Tran** · 04-13-2018, 02:16 PM

Curious of how some of you may approach this question. I know what my services are worth in terms of value and quality. However, many just want a good deal which I get.

So today, I gave a quote and the person mentioned that he has found quotes for cheaper. He mentioned that he saw my prices online and wasn’t thrilled that my quote was higher than my starting prices.

I mean correct me if I’m in the wrong, but there is a reason why it’s called “starting prices”.

How I tried to reduce the price — I asked, “Based on what’s included in my price, what don’t you need done?”

He mentioned he didn’t need extras like leather conditioning and vinyl dressing with UV protection.

So I dropped my price based on omitting these things.

I was still $25 dollars over his highest quote. I know that some guys in my area charge extra for leather conditioning. So I don’t think I am far off.

How I look at it is $25 dollars is not only a money difference, but possible a difference in quality.

I mean, my google reviews are solid (sorry, I can go on and on).

What are your thoughts?

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**detailhustler** · 04-13-2018, 02:52 PM

$25 is absolutely nothing when people are looking for the best. Help them figure out why they're considering you in the first place: better reputation, better appearance, better quality, etc. You can close the deal if you really believe that you're worth that extra $25. Just believe it and help them understand that. They wouldn't still be considering you if price was all they are concerned about - they would already be going to the other guys

**Route246** · 04-13-2018, 02:59 PM

You get what you pay for in most cases. If your business is doing well then you have room to maneuver. If things are slow then you will have less price leverage. I agree that $25 is noise.

How good or bad shape is the paint in now?

**Rsurfer** · 04-13-2018, 03:25 PM

Depends Dan, if your talking $25 in the $500.00 ^ or $25 in the $100 range and if you need the job or not.

**Dan Tran** · 04-13-2018, 03:42 PM

Originally Posted by Route246

You get what you pay for in most cases. If your business is doing well then you have room to maneuver. If things are slow then you will have less price leverage. I agree that $25 is noise.

How good or bad shape is the paint in now?

To be clear, it was for an interior.

It was super important to him to have his all weather floor mats cleaned up. They are currently in rough shape. We are talking caked on dirt like a “mile” deep.

If it was a Honda Accord, it would have been a bit cheaper. However, I was also taking into account the many small pockets and hidden compartments a car may have.

To them, a car is a car, but to us, it’s all different.

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**Dan Tran** · 04-13-2018, 03:44 PM

Originally Posted by Rsurfer

Depends Dan, if your talking $25 in the $500.00 ^ or $25 in the $100 range and if you need the job or not.

I totally understand what you are saying.

His highest quote before me was for $175. I was ultimately asking for $200 at my best value.

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**ClearVue18** · 04-13-2018, 03:45 PM

Thank you very much. Our pricing Reflects our quality of work. You are welcome to search around for someone else that may have a lower rate than ours. Have a great day. That’s how it should be said

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**Dan Tran** · 04-13-2018, 03:46 PM

Originally Posted by detailhustler

$25 is absolutely nothing when people are looking for the best. Help them figure out why they're considering you in the first place: better reputation, better appearance, better quality, etc. You can close the deal if you really believe that you're worth that extra $25. Just believe it and help them understand that. They wouldn't still be considering you if price was all they are concerned about - they would already be going to the other guys

Sometimes people don’t care about cost vs. price.

This one most certainly said he didn’t care.

I’m pretty sure I’m not he right detailer for him anyway, but I’m always looking to see a matter in a different light to see how I can sell myself better.

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**JSFM35x** · 04-13-2018, 03:50 PM

I would sell myself, my ability as a Detailer to correct and protect the customers vehicle without inflicting damage or to aggressive of an approach. Let him know I carry insurance and pay taxes because we are a professional organization. After that if he does not feel comfortable let him walk. When someone tell me the car wash does a great job for 75 bucks I say. If that is what your looking for I’d go to the car wash because the products I’ll use on your car cost more than that (assuming a coating)

Your competition does not lower your price, you do!

**ClearVue18** · 04-13-2018, 03:57 PM

It’s all in how you present yourself. Don’t ever Second-guess your pricing because then they will feel like you are just overcharging them. Try going into Best Buy or home-deport and try and see how far you will get you We have detailing packages over $1,000. We charge $75hr just to remove pet hair if that’s too much then we just tell the customer I’m sorry we may not be the right detailers for you to meet your budget and keep it moving.

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