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  1. #1
    Member AJS's Avatar
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    Whats your #Marketing tool and #1 piece of advise to a new guy

    As in the title, whats the best way you marketed your business in the beginner? I hear detailing for family and friends, what else?

  2. #2
    Senior Member garyg7133's Avatar
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    Re: Whats your #Marketing tool and #1 piece of advise to a new guy

    Try to find a small business group, whether online or in person, who refer friends, family and other group members to you. That is how I started out once the friends and family angle was covered. What will happen after that is you will get referrals (providing your work is up to snuff) from the group members and you will begin to build the most important advertising tool ever - word of mouth. I have done some advertising here and there, but with the exception of 1 or 2 customers over the past 7 years my customers have all been repeat or word of mouth.

  3. #3
    Senior Member KirkH's Avatar
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    Re: Whats your #Marketing tool and #1 piece of advise to a new guy

    I buy nice microfiber towels wholesale on clearance. I put one in a bag with my card and a note and put them on cars. The note says "you've got a cool ride. here's a complementary new towel to keep it clean and if you need any help cleaning, removing scratches, etc. give me a call." It costs me 67 cents per bag. I get 20% success rate.

  4. #4
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    Re: Whats your #Marketing tool and #1 piece of advise to a new guy

    Quote Originally Posted by KirkH View Post
    I buy nice microfiber towels wholesale on clearance. I put one in a bag with my card and a note and put them on cars. The note says "you've got a cool ride. here's a complementary new towel to keep it clean and if you need any help cleaning, removing scratches, etc. give me a call." It costs me 67 cents per bag. I get 20% success rate.
    I like that idea.

  5. #5
    Senior Member vanev's Avatar
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    Re: Whats your #Marketing tool and #1 piece of advise to a new guy

    #1 Marketing tool:
    The quality of your work.

    #1 Piece of advice to a new guy:
    Get legal first.

  6. #6
    Senior Member dcjredline's Avatar
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    Re: Whats your #Marketing tool and #1 piece of advise to a new guy

    I wouldn't like people putting stuff on my car. If you give it to the owner that's different but touching someone's car doesn't sit well with me.
    "Dirt likes detergent so much better than the surface that it's attached to, it'll leave that surface to go hang out with the soap"...aim4squirrels

  7. #7
    Senior Member KirkH's Avatar
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    Re: Whats your #Marketing tool and #1 piece of advise to a new guy

    Quote Originally Posted by dcjredline View Post
    I wouldn't like people putting stuff on my car. If you give it to the owner that's different but touching someone's car doesn't sit well with me.
    Definitely something that I considered. It is a clean plastic bag with a clean towel on the windshield and cowl.

    In the end, people like "free."

  8. #8
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    Re: Whats your #Marketing tool and #1 piece of advise to a new guy

    Quote Originally Posted by KirkH View Post
    It costs me 67 cents per bag. I get 20% success rate.
    That's a monstrously high advertising return--good for you.

  9. #9
    Senior Member KirkH's Avatar
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    Re: Whats your #Marketing tool and #1 piece of advise to a new guy

    I'm very selective of where I put them out. At the price I'm spending, I can't just cover a parking lot. I look for young adult women in nice rides and retired type men in nice trucks and muscle cars. I try to hand them to people if I can, and I make it quick- I don't try to sell. Just "nice ride, here's a free towel, enjoy!"

    I also specialize in Camaros so I spread the love to all Camaros I see.

  10. #10
    Senior Member KirkH's Avatar
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    Re: Whats your #Marketing tool and #1 piece of advise to a new guy

    You know, my #1 tip now that I think about it is: YOUR OWN RIDE! It needs to look incredible!

    I get a lot of business by people complimenting my car. Then I say, "I can make yours look just like it." Then I give them my bag with a towel, card and note.

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