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  1. #1
    Director of Training Mike Phillips's Avatar
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    Antique Turtle Wax with Brillium

    Antique Turtle Wax with Brillium


    Here's a unique old bottle of Turtle Wax that I have in my antique car wax collection. I actually have a full page newspaper add, (both sides of a opened newspaper), for this bottle of Turtle Wax from 1950. It's interesting in that the ink for the ad is both black and green. Something I would guess is kind of rare in a newspaper from 1950.

    By the way, the bottle touts that the wax contains Brillium



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    Mike Phillips
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  2. #2
    Senior Member Porsche Pilot's Avatar
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    Re: Antique Turtle Wax with Brillium

    I just had to know what Brillium was. Google turned up nothing. Looks like some great marketing by TW. Were "space age polymers" available back then? Very cool bottle!

  3. #3
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    Re: Antique Turtle Wax with Brillium

    Quote Originally Posted by Porsche Pilot View Post
    Were "space age polymers" available back then?
    Space age polymers? There wasn't even a space age in 1950. Sputnik was launced in 1957.

  4. #4
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    Re: Antique Turtle Wax with Brillium

    Brillium--- some sort of silicone.

  5. #5
    Senior Member FUNX650's Avatar
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    Re: Antique Turtle Wax with Brillium

    Another memorable car care product you have there Mike.

    Hmmm...Brillium


    The etymology of modern words (even those introduced in the "modern" 1950's) can often be traced back to Greek/Latin roots, combined with up-to-date nomenclatures.

    For example:

    1.) Since most metal elements end in: -ium...Greek/Latin assignment...(ex.aluminium. per: most chemist-speak around the world, changed to aluminum in the USA)....
    2.) And the acknowledgment of the excellent shine induced by the use of Brillo on metals such as aluminium (aluminum).


    Hence:, Turtle Wax's Madison Avenue Ad Campaign:

    "You won't be disappointed with our new Turtle Wax with Brillium....It'll make your car shine like new aluminum pots and pans"!!!


    Just a theory.

    Or...Then again....I may just be full of Beryllium (among other crap). :D



    Bob
    "Be wary of the man who urges an action in which he himself incurs no risk."
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  6. #6
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    Re: Antique Turtle Wax with Brillium

    Eh...I would think that the "brill" part relates to the "brilliant" shine you will get, which may apply to Brillo as well.

    PS FUNX725, if you put that 4-monitors-wide graphic of the old wax ads into this thread, I'm going to kill you! LOL

  7. #7
    Senior Member FUNX650's Avatar
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    Re: Antique Turtle Wax with Brillium

    Quote Originally Posted by Setec Astronomy View Post
    PS FUNX725, if you put that 4-monitors-wide graphic of the old wax ads into this thread, I'm going to kill you! LOL
    LOL...I don't know how that happened!

    Bob
    "Be wary of the man who urges an action in which he himself incurs no risk."
    ~Joaquin de Setanti

  8. #8
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    Re: Antique Turtle Wax with Brillium

    Thats really cool Mike. I have a small collection of antique car care products as well, but nothing like this one!

  9. #9
    Director of Training Mike Phillips's Avatar
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    Re: Antique Turtle Wax with Brillium

    Quote Originally Posted by FUNX725 View Post
    LOL...I don't know how that happened!

    Bob
    Just in case you're not kidding...

    After inserting a photo... press on the [Enter] key once or twice and this will force the next picture below the previous pictures. :D


    Quote Originally Posted by Flannigan View Post
    Thats really cool Mike. I have a small collection of antique car care products as well, but nothing like this one!
    Thanks... it is rather unique... I wish I had the full newspaper ad for it here in Florida, if I did I would take a picture and share it too... alas it's in SoCal in storage with a lot of other old car stuff...


    Mike Phillips
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  10. #10
    Senior Member FUNX650's Avatar
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    Re: Antique Turtle Wax with Brillium

    Quote Originally Posted by Mike.Phillips@Autogeek View Post
    Just in case you're not kidding...

    After inserting a photo... press on the [Enter] key once or twice and this will force the next picture below the previous pictures. :D

    No, I wasn't kidding...And I really do appreciate the this tip!!

    {My old monitor, also, isn't quite wide enough for what I thought was my "expert" picture-loading-techniques.}

    Thanks again.



    Bob
    "Be wary of the man who urges an action in which he himself incurs no risk."
    ~Joaquin de Setanti

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