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Hydrate is thick like a liquid wax so you know immediately its not like any other spray type drying aid.
When you wipe the wet paint (with a damp MF towel and one spritz of Hydrate) it feels like you are putting on a moisturizing lotion similar to what you'd put on your skin. You apply it to the MF towel before wiping.
However the wet surface disappears and you are left with a really awesome deep wet shiny and super slick surface that makes the car look like you spent the whole day detailing it.
The real beauty is that after two or three applications your cars paint looks better and better and nothing sticks to the paint. You can drive in a driving rain storm for hours and the car will dry down looking like its been parked in a garage.
Each wash gets easier and easier. I would buy it at twice the cost but don't tell Larry!
It's truly like no other so called drying aid and its so much more than that. Yes it's expensive and not meant for production use.