Are my prices too low? Please read and help.

[Eric7810]

I am a part time detailer, I do it on Fridays and Saturdays. I deliver Pepsi as my full time job, a very physical job.

My weekends are precious, as I have a wife and three young kids, but detailing has allowed us to improve our home, pay off debt, etc.

I have never had anybody turn away from me after quoting them. Nobody has ever told me I’m too expensive. I am creeping my prices upward but still nobody seems phased.

I just did a gloss black GMC suburban AIO, interior, and engine bay. Cleaned wheel barrels, boars hair brushed all the emblems clean, polished it swirl free and charged him $780. He didn’t hesitate to pay me.

Should I keep increasing my prices until I start having folks occasionally turning away? Please share your thoughts.


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[Dan Tran]

Find a bit of resistance. When they are taken back by price but they end up doing it anyway, that is a happy zone to be in. It means you are getting your worth and it also allows you to deliver a better experience for them. If you raise your prices and you still have about 7/10 people paying for your services, you are doing above average than most.

[98CayenneTA]

How many hours did that take you?

Is that $780 going to be taxed?

What was a rough estimate in materials cost?

[Eric7810]

12 man hours

Yes

I really don’t know, maybe 25 bucks? Half of that is probably electricity. Steamer, vac, running a flex 3401, charging a 60v battery, head lamp, and scangrip lighting.

Also 30 mins will be spent this week cleaning the twenty pads I used.


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[98CayenneTA]

I don't think your prices are to far off....

$780 - 20% (taxes) = $624

$624 - materials = $600

$600 ÷ 12hrs = $50/hr

[noorth]

I'm not a professional but i remember Mike Philips say you should shot for $100/hr in one of his many videos. Going by that you have some room to increase profits.

Good luck.

[dgage]

I don't think your prices are to far off....

$780 - 20% (taxes) = $624

$624 - materials = $600

$600 ÷ 12hrs = $50/hr

In your materials calculation, are you also including the cost of towels, polishers, lights, etc?

[98CayenneTA]

In your materials calculation, are you also including the cost of towels, polishers, lights, etc?

I was just going off the numbers he gave me in the previous post.

I would have to guess materials cost would be higher when you consider pad wear, machine cost, microfiber wear ect.

[Eric7810]

I’ve got probably $4,000 invested into my detailing setup.

That includes all detailing equipment and also garage upgrades. Beefing up my electrical circuitry, spot free plumbing, etc:

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[Rsurfer]

It really depends on where you live. Like they say in real estate, location, location, location.