autogeekonline car wax, car care and auto detailing forum Autogeek on TV
car wax, car care and auto detailing forumAutogeekonline autogeekonline car wax, car care and auto detailing forum HomeForumBlogAutogeek.net StoreDetailing Classes with Mike PhillipsGalleryDetailing How To's
 

» Detailing Classes

New Dates Available for the Autogeek Roadshow!
Page 1 of 2 12 LastLast
Results 1 to 10 of 11
  1. #1
    Member Eric7810's Avatar
    Join Date
    Mar 2019
    Posts
    92
    Post Thanks / Like

    How do you convince customers to do a late fall detail?

    I often have people asking me if itís worth having their vehicle buffed (all in one) when winter is right around the corner. They feel like itís better to wait till spring.

    Iíve never nailed down a good, convincing response for folks who ask me. I am trying to get some work scheduled, and am struggling lately.

    So, how do you guys answer this customer question; ďIs it worth the money to have it done now or should I wait till spring?Ē

    Thanks!


    Sent from my iPhone using Tapatalk

  2. #2
    Senior Member
    Join Date
    Jul 2014
    Posts
    155
    Post Thanks / Like

    Re: How do you convince customers to do a late fall detail?

    There's a saying by Mike that asking a customer how they maintain their car on their own will tell you how ton proceed. If they feel it's a waste then you have a customer you may not want to have as it predicts how they will treat their car during the winter.
    When I was managing and detailing at a shop though, we would we explain the benefit of having paint protection through the winter is to continue protecting the paint up here in the northeast. We also offered a discount for winter work


    Sent from my SM-N986U using Tapatalk

  3. Likes Eric7810 liked this post
  4. #3
    Senior Member 57Rambler's Avatar
    Join Date
    May 2019
    Location
    Columbus, OH
    Posts
    760
    Post Thanks / Like

    Re: How do you convince customers to do a late fall detail?

    If you are in an area which has 4 seasons, I think the best thing to try to "sell" to customers in the fall is protection against the winter elements. But explain further that if they choose to go with a coating their vehicle may need some correction first.

    Otherwise, recommend they have correction done in the spring ahead of application of their spring/summer LSP. Doing the correction in the spring then allows you to undo the aftermath of winter ... light scratching from snow scrapers, etc. etc.

  5. Likes Eric7810 liked this post
  6. #4
    Member
    Join Date
    May 2013
    Posts
    77
    Post Thanks / Like

    Re: How do you convince customers to do a late fall detail?

    As a hobbyist I definitely think of my personal work in the fall as protection for the winter and my spring cleaning as addressing any issues from the winter. I'd say that might be a pretty easy sell for most customers and I use the word customer as one you might get/want.

  7. Likes Eric7810 liked this post
  8. #5
    Director of Training Mike Phillips's Avatar
    Join Date
    Jun 2009
    Location
    Stuart, Florida
    Posts
    48,849
    Post Thanks / Like

    Re: How do you convince customers to do a late fall detail?

    I agree with all the above - detailing before winter is for the primary purpose of protection.

    Detailing after winter is about undoing any damage and restoring that crisp "just detailed look" for appearance reasons.

    Kind of different here in South Florida as the winter's are like the summers - we just get rain. No snow so no road salt to worry about on the underneath of the car.



    The Chemical Composition of Road Salt






    Mike Phillips
    Director of Training Autogeek & Marine 31
    IDA Board Member - Certified Detailer - Skills Validated Detailer - IDA Recognized Trainer
    Mike Phillips Facebook Page
    Twitter
    Instagram
    Mike Phillips Detail Training Credentials
    Sign-up for Mike's Tips & Techniques Newsletter


  9. Likes Eric7810, Jacob Harrod AUTOCLEAN liked this post
  10. #6
    Member Eric7810's Avatar
    Join Date
    Mar 2019
    Posts
    92
    Post Thanks / Like

    Re: How do you convince customers to do a late fall detail?

    Thank you all for your helpful responses!


    Sent from my iPhone using Tapatalk

  11. #7
    Senior Member PaulMys's Avatar
    Join Date
    Jan 2014
    Location
    L.I. NY
    Posts
    7,728
    Post Thanks / Like

    Re: How do you convince customers to do a late fall detail?

    Quote Originally Posted by Eric7810 View Post
    Thank you all for your helpful responses!


    Sent from my iPhone using Tapatalk
    Late response. (sorry Eric)

    But where in the country do you reside? (Not in your info......hint, hint)

    If in the snow belt or Northeast, I 100% agree with the winter protection angle of the "sell".
    It is no coincidence that man's best friend cannot talk.

  12. #8
    Member
    Join Date
    May 2013
    Posts
    77
    Post Thanks / Like

    Re: How do you convince customers to do a late fall detail?

    Quote Originally Posted by PaulMys View Post
    Late response. (sorry Eric)

    But where in the country do you reside? (Not in your info......hint, hint)

    If in the snow belt or Northeast, I 100% agree with the winter protection angle of the "sell".
    Well it doesn’t necessarily need to be the north, I’d say it could be most areas of the US except the south and Cali. I live in TN and we don’t have bad winters but with work, shorter days, and less favorable weather there are fewer opportunities to clean the car. So even in TN with a relatively mild winter, my car won’t get taken care of as well so protection still matters. My opinion anyway.

  13. #9
    Senior Member acuRAS82's Avatar
    Join Date
    May 2017
    Location
    Pittsburgh PA
    Posts
    2,702
    Post Thanks / Like

    Re: How do you convince customers to do a late fall detail?

    Quote Originally Posted by dgage View Post
    Well it doesn’t necessarily need to be the north, I’d say it could be most areas of the US except the south and Cali. I live in TN and we don’t have bad winters but with work, shorter days, and less favorable weather there are fewer opportunities to clean the car. So even in TN with a relatively mild winter, my car won’t get taken care of as well so protection still matters. My opinion anyway.
    Good points.

  14. #10
    Senior Member TTQ B4U's Avatar
    Join Date
    Jan 2016
    Location
    Central Ohio
    Posts
    4,636
    Post Thanks / Like

    Re: How do you convince customers to do a late fall detail?

    As Mike notes, it's about "protection" but here in Central Ohio we really don't get a deep bad winter much and if so it's only for a few days or weeks so overall their vehicle can look great still nearly year-round. The solice comes for them when I explain come spring it's as simple as a refresh via a wash and decontamination that's all they will really need. Unless they tunnel wash it in the winter or something the "detail" they pay for in the fall will still be there. I even offer to do the decon wash and refresh for them. Rarely if ever do I get taken up on that and it's a mild charge cost wise and small enough that I can do it in the evenings.

Page 1 of 2 12 LastLast

Similar Threads

  1. How do you deal with late/tardy customers
    By g35_coupe in forum How to make money detailing cars
    Replies: 9
    Last Post: 01-16-2015, 01:54 AM
  2. Easy after dinner detail of late model AWD
    By civdiv99 in forum Show N' Shine
    Replies: 7
    Last Post: 06-22-2013, 04:08 PM
  3. Part time detailers: How do you convince your customers that you are capable?
    By szjalo in forum How to make money detailing cars
    Replies: 13
    Last Post: 12-26-2011, 02:43 AM
  4. Replies: 16
    Last Post: 07-24-2011, 10:28 AM
  5. BMW Fall Detail
    By bmw5541 in forum Show N' Shine
    Replies: 7
    Last Post: 11-09-2009, 08:42 AM

Members who have read this thread: 44

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

» November 2020

S M T W T F S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 12345