Hello,
This is Dan with The Buffing Moose Detailing based out of Portsmouth, NH. I used to come out to the Gloucester area all the time to visit friends out there. I am very familiar with the place. To be quite frank with you...
Assuming your quality is at a very high level and you would agree, then I have the feeling that you are undercharging for such an area.
In my neck of the woods, commercial space is going for the same ball park as well as residential housing rates. And that’s the low average...I can relate being a mobile service myself And “close enough” to you.
When was the last time you evaluated your prices? Perhaps thought about an increase? For paint correction, I average about $100/hr. For my detailing stuff such as interior and wash and waxed, I take a minimum of 3-4 hours just the inside and 2 hours outside. I average about $75/hr for those type of jobs.
I have the feeling that if you are aiming to do paint correction, you should be able to raise that desired hourly rate a notch. I am thinking $65/hr. Good quality paint correction should be well compensated for the time.
In terms of ceramic coatings, it depends if you are trying to offer a warranty program such as Opti-Coat where they have minimum advertised pricing.
Otherwise you should be able to offer something like Optimum Gloss Coat as an add on to a paint correction for another $300 give or take for a prosumer grade coating. I would consider that a minimum for the area.
I hope this helps a bit.
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