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  1. #1
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    Apr 2010
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    New version of Scratch X

    I was in Walmart the other day and noticed what appeared to be a new version of ScratchX. Itís not called 2.0 anymore and the label says it contains was. Anyone familiar with this change.

    Thanks


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  2. #2
    Director of Training Mike Phillips's Avatar
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    Re: New version of Scratch X

    Have not used this product for a long time but I do have stories from when it was first launched.

    The nomenclature "2.0" or anything like that is usually to indicate a formula update, (as you know), and it could be Meguiar's just decided to remove it and then they don't have to update the label anytime they update the formula.

    When I worked there, formulas were updated anytime new technology was introduced that would improve the product BUT just because the formula was updated they didn't throw a Ticker Tape Parade, they just did what is called,

    A rolling change


    Throwing away hundreds, thousands, tens of thousands, etc. of labels because you want to start filling a bottle, tube or jar with a new and improved formula costs a lot of money.

    Plus it does cause confusion among the masses.


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