That’s correct. You know when your protection has took a dump when your quik detailer wipedown is no longer as smooth as it should be and/or you begin micro marring during your wipedowns. Hopefully you don’t experience the latter.
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Good morning Mike, thank you for taking the time to write your in-depth and detailed response.
I agree with you 100% in that perception is reality, weather its right or wrong. It is what it is!
On the matter of Meguiars attempt to educate the market place, I was unaware that Megs did in fact make a sizable investment and effort in educating the masses on the superiority of sheeting over beading. The "take-away" I got from your most recent post on this was that Meguiars had a sheeting product but failed to commit the necessary marketing effort to make it a success. That was MY perception! And it was apparently wrong! I stand corrected now, Thank you!
The great thing about perceptions is that they can be changed! After reading your more detailed response this morning, mine has!
I stand behind my assertion that a savvy company (perhaps Meguiars) should revisit this interesting concept. Times change and if the right marketing campaign and supporting technical data can be brought to the market place, it would pave the way for a truly unique product success story.
Thanks again for your informative and authoritative response on the matter. You changed my "perception!"
Kindest regards...
But think what a cool, novel, contrary idea this would be for a boutique brand to take on. Start with a water-sheeting, oil-repelling, sealant that is still incredibly slick and shiny. Pair it with a branded snowfoam and demonstrate how the solution is able to stick to the paint, dwell, and encapsulate the grime because of the wetting abilities of the surface. Next your shampoo can be chock full of all those water conditioners and wetting agents that are great for cleaning but bad for visual performance because they make water stick...wouldn't matter. Top it off with a DI system and you let your car drip dry because the water evaporates evenly. :cool:
Good morning Eldorado2k, and thank you for your detailed response as well!
With regard to my comments on Meguiars "taking the low-road", I got that "perception" after reading Mike's recent post on the matter. I came away with the impression that Meguiars didn't provide enough marketing support. After reading Mike's more in-depth and informative response this morning, my perception on that has been corrected.
I have absolutely no ax to grind with Meguiars whatsoever. They are indeed a legendary ICON within the industry, and have been for many, many, decades. Furthermore, one is hard pressed to name a product manufacturer that has brought a wider (sometimes dizzying) selection of product offerings to the market place!
Again, my comments with regard to Meguiars were isolated to that particular perception on that particular matter and not intended to be "perceived" as a general opinion of the brand. I, like so many others LOVE Meguiars and anticipate being a satisfied consumer of their product offerings for decades to come!
I am so sad to say I cannot find my original copy. This would be the copy I marked up via a yellow highlighter for my own reference and for reference when I wrote the Zaino Case Study. The Zaino Case Study was a report I wrote to explain how marketing via word-of-mouth on the Internet, primarily through discussion forums, (Facebook, Twitter, YouTube and Instagram had not been invented for years down the road), was replacing word-of-mouth in the physical world.
I gave the original copy of this report to Barry Meguiar and my guess is it's long gone. I do have the electronic version. It was page 31 of this report where I put into practice what I learned at Hewlett-Packard, that is their rule for meetings. At meetings at Hewlett-Packard, you could NOT come to a meeting with ONLY a problem or a complaint. If you wanted to point out something negative, like a problem, you also had to offer up your suggestion for the solution. Otherwise keep your mouth shut. Love that rule.
Here's how I applied it in the Zaino Case Study. The Zaino Case Study highlighted multiple problems but the primary problem was that at that time, Meguiar's had a hole in their line. (some of you may recognize that phrase). The hole in the line was they did not have a single product that was a pure synthetic. That is a synthetic paint protecting product that also did not include either chemical cleaners or some form of abrasives. Every product at that time either had chemical cleaners, abrasives or Carnauba.
Zaino was a pure synthetic and it was kicking everyone's company's ass on the Internet, which of course means it was kicking every wax company's ass in the real world, i.e. across all the garages across America (and the world). So in keeping with what I learned at Hewlett-Packard, (in Corvallis, Oregon), on page 31 I included my suggestions for the solution to the product. My suggestion was a pure synthetic. A product that had zero cleaners. Zero abrasives. and Zero Carnauba. Just pure synthetic paint protection. This is where NXT Tech Wax came from and then later M21.
Most my colleagues at Meguiar's never gave or give me credit for this but the Vice President at that time, Atticus Firey, the Strategic Planner, Dick Koth and the head chemist, Gary Silvers, they all knew where NXT came from and they gave me credit for the creation for this product.
Just a little Car Wax History.
:)
I used to have a ton of Turtle Wax Vision.
It's claim to fame was that contained ASF / 3M flouropolymers, etc. The promoted characteristic was water sheeting. I always thought that that was a cool idea... Exactly 21 years ago (Oct 97), Wal Mart was blowing them out at $1.00/bottle. I bought 20 of them. Still have one too!
I also have a plastic tub of Megs M26 that probably predates the wax wars era.
I was out of the craft when the whole wax wars happened with Zaino and NXT.