While your sentiment is noble and I completely understand what you're saying you're also on the losing side of the argument. Here's why,
Perception is reality
Remember the above. Memorize the above. Never forget the above. Perception is reality whether it is or not. That's how our world works.
The unwashed masses BELIEIVE water beading is a sign of 2 things,
- Protection
- Durability
Any product that does
NOT bead water well and for a long time will be labeled by the unwashed masses as an inferior product. Once the consensus is formed, (and it will form), it's game over for SALES of that product.
Educate the unwashed masses? -->
Won't happen. Never going to happen. Losing business model. The winning model as proven by all the experts in the car detailing world is to make your product bead water as good or better than Zaino.
Good point but your point doesn't matter. Perception is reality and once you have a person designated an "Influencer" their word become the word of god and all masses will march off the cliff with them.
You're wrong. Meguiar's tried and tried and tried to educate the masses but it was a waste of time, money and resources. Perception is reality and if your product doesn't bead water really well and for a long time then the masses will say it sucks.
I do believe it's possible a company could bring out a new "wax" or "synthetic sealant" or "ceramic paint coating" you know, the current three categories of product we use to protect our car paint and take on the difficult task of educating the masses on all the benefits of why a protection product that makes water lay flat is better than a product that makes water bead-up but it will be a monumental undertaking and every time they post a picture of their product on the horizontal surface of a car making water lay flat 1 MILLION Facebook detailers will post a picture of water beading up on their latest detail. And then they'll do it again.
Heck someone, somewhere is right now posting an AMAZING picture of water beading! And now someone just did it again... and again... and again... and so on and so on....
WE LOVE HOW WATER LOOKS WHEN IT BEADS UP ON OUR FRESHY DETAILED CAR
No body loves or even cars how water looks when it lays flat.
Meguiar's is a leader in integrity in this industry but they took their lumps and moved on. They tried and tried and tried and "we" the unwashed masses would not have anything to do with it.
Go up to any Facebook Group and start collecting all the pictures people post of water beading and then repeat these words to yourself.
Perception is reality
Sorry if you don't like what I wrote above but I've been there and done that and like mentioned before, lived it as a Veteran of the Zaino vs NXT Wax Wars.
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