Starting a new newsletter - info focused

**JustJesus** · 09-06-2018, 11:31 AM

Originally Posted by Mike Phillips

I know there are "Subscription-based" newsletters, mostly financial but there is no charge for this newsletter. It's educational but part of the education is also part marketing.

It's why I like magazines. It's why I was a paid subscription member for the old 510 Again newsletter that was printed in black in white back in the day. It was a Datsun 510 centered newsletter with tips and tricks, How-To's, and of course....marketing. Continued below....

Originally Posted by Mike Phillips

Other topics will include new technology being introduced all the time , for example the new tool from Lake Country. I spoke with the President of Lake Country yesterday and he said logistically there's no way they can get me the new tool until after Automechanika. But - they've sent me pictures and all the specs so the SECOND the countdown timer hits ZERO I'll be making my write-up on the new tool public. I'll share this kind of new info in the newsletter.

I won't be able to afford this remarkable tool any time soon. I'm quite fascinated with what I've come to learn about it (I'm keeping my lips sealed on this). And pictures will be more than helpful to me. Pictures are worth a thousand words!

Originally Posted by Mike Phillips

If you look at the hundreds of how-to articles and reviews I've written over the years, they basically show a problem and how to solve it. I leave it up to each person to figure out if it's for them or not.

I read as many as I can. And yes, I do see how I can use it for my own needs. Thank you for all them articles!!

Originally Posted by Mike Phillips

So sure, there will be marketing in the newsletter but not the (direct kind which is also a great way to introduce new technology) but more on the educational side.

I don't mind ads. Marketing is needed. And many times, it's how I come to learn of a new-to-me brand, tool, etc. And plenty of times I've come to support those brands by buying them.