Deep chip/rash

[joe.p5]

So after getting slammed with blizzard "nemo" over the weekend and having to drive through it in my 2011 Mazdaspeed3, a plow truck plastered my front end with ice/sand/salt etc. I immediately checked to see if there was any damage and sadly found that there was a pretty good chip and a deep "rash" on the front bumper cover just above the fog light housing (wishing i had a clear bra installed before winter :bash:). It appears to have gone right down through the clear and base coats to the plastic. What would you guys recommend i do to repair this? Dr. colorchip? A proper touch up paint application? I realized it isnt going to be perfect but id like it to be much less noticeable. Any input would be appreciated.

http://i45.tinypic.com/24cz3mo.jpg