Ron Atchison
03-19-2012, 09:59 AM
As you guys know from the unpacking thread I've received quite a few Mothers products to review. Which got me wondering who is Mothers, how long have they been around, who started the company and why did he choose the name Mothers. So with a little searching here are the answers to these questions from their website.
Trust Your Mothers
A Company that Shares Your Passion for Cool Cars
It started almost 30 years ago with a little tin of polish. The label was a simple business card strapped around a small metal container with a rubber band. And, although the packaging may have looked a bit plain, inside was a very special compound.
In the early '70s, Al Holloway ó owner of the Southern California based Tire City store chain ó realized he needed a way to shine the then-new mag wheels. After some careful experimentation by a chemist he knew, they arrived at the right formula. Al and partner Jack Hampton met at a coffee shop to talk about the new Mag & Aluminum Polish, and the two came up with a brand name that, yes, they wrote down on a paper napkin: Mothers. Why the name Mothers? "That's the most frequent question asked of us," says Dennis Holloway, who is founder Al Holloway's son and now manages the company. "It's sort of obvious ó everybody should trust their Mothers, right?" he points out.
From there, they began attending car shows to demonstrate the product's effectiveness. Despite its unassuming label, word of the wheel polish with the unusual name sped through the grapevine. The little can with the business card label began to develop a loyal following of car enthusiasts who wanted to keep that "like-new" shine on their mag wheels and aluminum parts. As with so many novel products embraced by the car-enthusiast fraternity, soon all the car guys "in the know" took a shine to using Mothers Mag & Aluminum Polish on their wheels.
Today, after years of extensive testing and experimentation, the Mothers line has grown from that single item to a comprehensive line of more than 30 different car-care products. Aiding this phenomenal growth are those same word-of-mouth recommendations by generations of fellow car enthusiasts. Mothers Marketing Director, Ken Holland explains, "That's because we stay close to our roots by building, modifying and maintaining an impressive array of hot rods, musclecars, street rods and high-performance imports. The Mothers family lives and breathes cool cars."
The Mothers collection of cars is not just a display of "trailer queens" either. These radical rides regularly participate in a variety of events. Perhaps most impressive is Mothers' enduring and enthusiastic support of the daunting Hot Rod Power Tour, an annual cross-country caravan of the nation's hottest rides.
In addition to hanging out with fellow car enthusiasts, the Mothers staff likes to officially recognize achievements in the area of car care with its annual Shine Award. This trophy was designed by internationally renowned hot rod designer Chip Foose and rendered in bronze by sculptor Steve Posson. Impartial third-party judges select the winner ó and the award is presented at the automotive industry's annual SEMA (Specialty Equipment Market Association) show in Las Vegas. Mothers will also be presenting the Top Tuner Award at this year's SEMA International Auto Salon in Los Angeles.
The consistent theme for Mothers obvious: a passion for perfection in the look of their topnotch vehicles. Mothers shares this same spirit, and stays closely involved with these and many other respected car builders. To put it simply, Mothers really loves cars, and wants to keep them looking their best.
Trust Your Mothers
A Company that Shares Your Passion for Cool Cars
It started almost 30 years ago with a little tin of polish. The label was a simple business card strapped around a small metal container with a rubber band. And, although the packaging may have looked a bit plain, inside was a very special compound.
In the early '70s, Al Holloway ó owner of the Southern California based Tire City store chain ó realized he needed a way to shine the then-new mag wheels. After some careful experimentation by a chemist he knew, they arrived at the right formula. Al and partner Jack Hampton met at a coffee shop to talk about the new Mag & Aluminum Polish, and the two came up with a brand name that, yes, they wrote down on a paper napkin: Mothers. Why the name Mothers? "That's the most frequent question asked of us," says Dennis Holloway, who is founder Al Holloway's son and now manages the company. "It's sort of obvious ó everybody should trust their Mothers, right?" he points out.
From there, they began attending car shows to demonstrate the product's effectiveness. Despite its unassuming label, word of the wheel polish with the unusual name sped through the grapevine. The little can with the business card label began to develop a loyal following of car enthusiasts who wanted to keep that "like-new" shine on their mag wheels and aluminum parts. As with so many novel products embraced by the car-enthusiast fraternity, soon all the car guys "in the know" took a shine to using Mothers Mag & Aluminum Polish on their wheels.
Today, after years of extensive testing and experimentation, the Mothers line has grown from that single item to a comprehensive line of more than 30 different car-care products. Aiding this phenomenal growth are those same word-of-mouth recommendations by generations of fellow car enthusiasts. Mothers Marketing Director, Ken Holland explains, "That's because we stay close to our roots by building, modifying and maintaining an impressive array of hot rods, musclecars, street rods and high-performance imports. The Mothers family lives and breathes cool cars."
The Mothers collection of cars is not just a display of "trailer queens" either. These radical rides regularly participate in a variety of events. Perhaps most impressive is Mothers' enduring and enthusiastic support of the daunting Hot Rod Power Tour, an annual cross-country caravan of the nation's hottest rides.
In addition to hanging out with fellow car enthusiasts, the Mothers staff likes to officially recognize achievements in the area of car care with its annual Shine Award. This trophy was designed by internationally renowned hot rod designer Chip Foose and rendered in bronze by sculptor Steve Posson. Impartial third-party judges select the winner ó and the award is presented at the automotive industry's annual SEMA (Specialty Equipment Market Association) show in Las Vegas. Mothers will also be presenting the Top Tuner Award at this year's SEMA International Auto Salon in Los Angeles.
The consistent theme for Mothers obvious: a passion for perfection in the look of their topnotch vehicles. Mothers shares this same spirit, and stays closely involved with these and many other respected car builders. To put it simply, Mothers really loves cars, and wants to keep them looking their best.