MobolWerks
03-02-2010, 01:37 PM
So I have done a lot of research on the pros and cons of different marketing strategies, and this is what I feel will work the best for me.
I am offering (3) options with several al la carte services.
First is the Mini-Detail , which covers the basics of making a Camry look good.
Second is the Regular Detail, which covers the basics of making a high-end DD look good for an extended period of time. (i.e. Escalade of a housewife)
Third is the Full Detail, which covers everything, including the steps that only I would notice:) This one I sell as the best of the best, with products you can't really justify buying on your own. (i.e. wax that costs as much as a used Honda:))
As toward al la carte, I feel that customers being able to "shop" in a "cafeteria style" setting is important in regards to consistant business from them. i.e. they can get their engine detailed in March, and their paint waxed in July. I would note that I include a paint sealant in all packages, so their vehicles are always protected, even if they decide to take it to some idiot in a parking lot:)
This may be pretty typical to some of you, but in my area, it seems that certain services are "forced" on you as part of a package, whether you want them or not.. Before I began detailing, this was the biggest reason I would say no to a particular detailer - I wanted to choose what I paid for.....
I am offering (3) options with several al la carte services.
First is the Mini-Detail , which covers the basics of making a Camry look good.
Second is the Regular Detail, which covers the basics of making a high-end DD look good for an extended period of time. (i.e. Escalade of a housewife)
Third is the Full Detail, which covers everything, including the steps that only I would notice:) This one I sell as the best of the best, with products you can't really justify buying on your own. (i.e. wax that costs as much as a used Honda:))
As toward al la carte, I feel that customers being able to "shop" in a "cafeteria style" setting is important in regards to consistant business from them. i.e. they can get their engine detailed in March, and their paint waxed in July. I would note that I include a paint sealant in all packages, so their vehicles are always protected, even if they decide to take it to some idiot in a parking lot:)
This may be pretty typical to some of you, but in my area, it seems that certain services are "forced" on you as part of a package, whether you want them or not.. Before I began detailing, this was the biggest reason I would say no to a particular detailer - I wanted to choose what I paid for.....