Mike Phillips
05-15-2017, 11:25 AM
Marketing yourself with good before and after pictures by Mike Phillips (https://www.autogeekonline.net/forum/ask-mike-phillips-your-detailing-questions/110047-marketing-yourself-good-before-after-pictures-mike-phillips.html)
There's an old saying that is as true today as it was when the first person said it,
A picture is worth a thousand words
It's possible that this old saying is even more true and helpful for you when it comes to marketing your business, because you can use pictures to market your skills. One of the most popular ways to demonstrate your skills is with a great before and after pictures that shows how bad the paint was before "you" fixed it. This shows future potential customers that you know what your doing and they can trust you with their car to give them the results they're looking for from a pro detailer.
Most smart phones have the ability to take very good pictures and then you can instantly share those pictures via TapaTalk to a forum or to Facebook when you're logged into your FB account. The other thing you need is a good light. A light that reveals both the before and the after but also works well with cameras. Over the years I've used a lot of swirl finder lights, everything from the xenon bulb Brinkmann Swirl Finder light starting in 2006 to all the LED lights found everywhere including gas stations. But what impresses me the most and the swirl finder I trust for my photography work are the lights made by SCANGRIP.
If you detail cars for money, besides detailing the car you also have to market yourself and like the saying goes,
A picture is worth a thousand words
Here's some pictures I took recently showing before and after using the SCANGRIP Sunmatch light after compounding with a new compound on the market called Jescar Correction Compound. You can read the review here,
Jescar Correcting Compound and Micro Finishing Polish - Top Shelf Abrasive Technology (https://www.autogeekonline.net/forum/new-car-care-products/109104-jescar-correcting-compound-micro-finishing-polish-top-shelf-abrasive-technology.html)
Besides sharing the new Jescar compound and polish I also was able to capture some pictures that show dramatic before and after and it's these types of pictures that do more than words, they show future potential customers that you know your stuff.
SCANGRIP Sunmatch Swirl Finder Light
http://www.autogeekonline.net/gallery/data/3382/Scangrip_Swirl_Finder_Lights_027.JPG
Here's before
http://www.autogeekonline.net/gallery/data/3382/Scangrip_Swirl_Finder_Lights_029.JPG
Here's after
http://www.autogeekonline.net/gallery/data/3382/Scangrip_Swirl_Finder_Lights_028.JPG
And this light works great for doing photography work so you can have great pictures as well as working great when you have customer in person.
Quality tools don't cost money... they make money....
On Autogeek.com
SCANGRIP Sunmatch (http://www.autogeek.net/scangrip-sunmatch-light.html) - $149.95
All SCANGRIP LIGHTS (http://www.autogeek.net/scangrip-detail-lights.html)
:)
There's an old saying that is as true today as it was when the first person said it,
A picture is worth a thousand words
It's possible that this old saying is even more true and helpful for you when it comes to marketing your business, because you can use pictures to market your skills. One of the most popular ways to demonstrate your skills is with a great before and after pictures that shows how bad the paint was before "you" fixed it. This shows future potential customers that you know what your doing and they can trust you with their car to give them the results they're looking for from a pro detailer.
Most smart phones have the ability to take very good pictures and then you can instantly share those pictures via TapaTalk to a forum or to Facebook when you're logged into your FB account. The other thing you need is a good light. A light that reveals both the before and the after but also works well with cameras. Over the years I've used a lot of swirl finder lights, everything from the xenon bulb Brinkmann Swirl Finder light starting in 2006 to all the LED lights found everywhere including gas stations. But what impresses me the most and the swirl finder I trust for my photography work are the lights made by SCANGRIP.
If you detail cars for money, besides detailing the car you also have to market yourself and like the saying goes,
A picture is worth a thousand words
Here's some pictures I took recently showing before and after using the SCANGRIP Sunmatch light after compounding with a new compound on the market called Jescar Correction Compound. You can read the review here,
Jescar Correcting Compound and Micro Finishing Polish - Top Shelf Abrasive Technology (https://www.autogeekonline.net/forum/new-car-care-products/109104-jescar-correcting-compound-micro-finishing-polish-top-shelf-abrasive-technology.html)
Besides sharing the new Jescar compound and polish I also was able to capture some pictures that show dramatic before and after and it's these types of pictures that do more than words, they show future potential customers that you know your stuff.
SCANGRIP Sunmatch Swirl Finder Light
http://www.autogeekonline.net/gallery/data/3382/Scangrip_Swirl_Finder_Lights_027.JPG
Here's before
http://www.autogeekonline.net/gallery/data/3382/Scangrip_Swirl_Finder_Lights_029.JPG
Here's after
http://www.autogeekonline.net/gallery/data/3382/Scangrip_Swirl_Finder_Lights_028.JPG
And this light works great for doing photography work so you can have great pictures as well as working great when you have customer in person.
Quality tools don't cost money... they make money....
On Autogeek.com
SCANGRIP Sunmatch (http://www.autogeek.net/scangrip-sunmatch-light.html) - $149.95
All SCANGRIP LIGHTS (http://www.autogeek.net/scangrip-detail-lights.html)
:)