I like the site. Can I make a suggestion? More like an idea.
If it was my site, for added effect, I would include pictures of swirled paint next to the services/pricing descriptions. Something like:
Cars:
Wash - $20-35 includes: washing the car with two bucket method, wheels, tires, wheel wells, tire shine, windows, vacuuming the interior, and wiping down the dash
Improper car washing is the biggest reason why your car looks like this:

Washing using the correct techniques like the two bucket method,
(maybe a brief description of what the two-bucket method is) prevents instilling swirls on your paint.
Or something along those lines. and then I'd add this:
Paint Correction - $40 per hour - Your vehicle is washed with a process designed to ensure that the paint is properly prepared for correction and protection. The highest quality automobile polishes available from Germany and the US are used in combination with professional buffing equipment in order to remove most imperfections and bring your investment to a better than new condition. The best acrylic sealant or carnauba wax (or both) are used to protect your deep shine from the elements, ensuring the beauty and preserving the value of your automobile.
This is what paint looks like after swirls have been removed, revealing the true finish of the paint:
I don't know, maybe its a bad idea, but some people are more visual and need pics to get an idea of what they're buying. My two cents.