I've got some and tried it. Nice shine that's not too glossy on this BMW X5 trim.
One area I did try it and LOVED it was for BMW black interiors with embossed plastic and vinyl trim (door kick panels, seat backs, etc). I was having a problem after cleaning these areas because the plastic did not look consistent after cleaning. So, I applied Licorice and buffed off with a microfiber and it looks great! OEM shine and not greasy. I'm sure there are other product that do the same, but I wanted to try this out.
Funny: I haven't put it on tires yet because the shop has a BIG supply of AutoMagic Dressing.
Here's a pic of the rear bumper plastic trim
Toto