I do some work for used car lots and some recognize quality and are wiling to pay for it.
Others want a full detail on a trashed car for $50.
With the latter I have found it much more profitable to turn down the full details but offer ala carte services such as headlight restoration, paint correction, touch up and carpet cleaning.
For example I have a lot that wanted me to do 5hr details for 75 I Won't do that but they do like my ala carte services.
Today I one stepped a mini in 3.5 for them and got $100 much more profitable
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Chad @ divine details