autogeekonline car wax, car care and auto detailing forum Autogeek on TV
car wax, car care and auto detailing forumAutogeekonline autogeekonline car wax, car care and auto detailing forum HomeForumBlogAutogeek.net StoreDetailing Classes with Mike PhillipsGalleryDetailing How To's
 
Thanks Thanks:  0
Likes Likes:  0
Dislikes Dislikes:  0
Page 2 of 2 FirstFirst 12
Results 11 to 15 of 15
  1. #11
    Super Member
    Join Date
    Sep 2015
    Posts
    6,281
    Post Thanks / Like

    Re: Asking for a critique my radio ad script

    Pinpoints are crucial within 15 seconds.Take your time maybe the radio advertisement dept can clean it up for you.If you were mobile that would change the whole dynamics,people are lazy and don't want to be inconvenient with there time.

  2. #12
    Super Member TTQ B4U's Avatar
    Join Date
    Jan 2016
    Location
    Central Ohio
    Posts
    5,437
    Post Thanks / Like

    Re: Asking for a critique my radio ad script

    Quote Originally Posted by Rod73 View Post
    "Most people will never know the true beauty of their vehicles. My name is Rodney Tatum, owner of Mirror Reflections Auto Spa. Specializing in paint polishing, Mirror Reflections Auto Spa offers detailing services for the customer who places a premium on car care. If you want to take your vehicle to that next level give me a call at (352)215-9433. Or visit my website at www.mirrorreflectionsautospa.com."


    I wanted to say 'paint correction' but I used the words 'paint polishing' to make sure the customer understands what I am communicating.

    Personally, I would remove paint polishing. IMO it's too specific and technical. Even non-car people generally understand detailing services. The idea with radio ads and I have called on a few too, is to get them to hear something that is easy to remember. Has to be REALLY EASY as the moment your 12 seconds is over they are going to get hit with life again.

    IMO the key points are you are a place to get my car detailed both "inside and out" (I think that's key) as many people like mothers likely value the INSIDE more than the outside and thus remember that part of your ad. They sit in it and see it. The outside they forget more easily. Enthusiasts, however, the opposite is true and they will likely grab onto the phrase "take it to the next level" Lastly, you want them to remember the business name.

    No doubt ph#'s on radio are necessary but unless it's super catchy like 800-car-shine or something they will have to consciously wait to write it down next time and that dramatically drops the likelihood they will. Today, just about everyone just needs a business name and will google it. Yours is specific enough to remember but just keep in mind to back up this radio ad with some online ad-click advertising as once they google you they will get results of others in your area too.

    Good luck!


    Here's my two cents worth of input: I've italicised the words to place a slight emphasis on.


    Most people will never know the true beauty of their vehicles. My name is Rodney Tatum, owner of Mirror Reflections Auto Spa. Specializing in automotive detailing services. If you place a premium on how your vehicle looks both inside and out and want to take it to the next level call me at (352) 215-9433 or visit my website at mirror reflections autospa dot com (go slower and emphasize the three words in the business name)
    2019 Pearl White Accord 2.0T Touring (mine)
    2023
    Snowflake Pearl White CX-30 Turbo Premium Plus(wife)
    2010 Urban Platinum Metallic CRV EX-L & 2014 Mica Black Metallic Toyota Corolla S (kids)

  3. #13
    Super Member Eldorado2k's Avatar
    Join Date
    Nov 2015
    Location
    Los Angeles, California
    Posts
    13,662
    Post Thanks / Like

    Re: Asking for a critique my radio ad script

    I like some of the things GSKR mentioned.^ But I think you should keep your last name in the commercial.. Otherwise, if you just state your 1st name the customer might get a negative vibe. Such as, ok I'm supposed to trust this guy with what? Rodney who? Why is he talking like I'm supposed to know him?

    State your full name like you planned.. It makes you look like you've got nothing to hide + it sounds official and proper. You can go by 1 name when you've made it.

    Another suggestion: Change "vehicles" to "vehicle"... You're looking to start off with a new level of reach with this new advertisement, but it doesn't exactly mean people are instantly going to flock to you so hard that they're thinking "vehicles"

    They're gonna give you a shot with 1 of there vehicles to test you out, then maybe we'll start talking "vehicles" All you gotta do is lure them in 1 by 1 and let your quality and work set you apart... Like fishing for guppies before you start reeling em in like big fish status. Good luck!

  4. #14
    Super Member Eldorado2k's Avatar
    Join Date
    Nov 2015
    Location
    Los Angeles, California
    Posts
    13,662
    Post Thanks / Like

    Re: Asking for a critique my radio ad script

    1 more thing: There's no better time than now to invest in a new wardrobe.. I don't mean nothing fancy of course, I just mean you should be dressed to impress when your new batch of customers meet you for the 1st time. I don't care if all you wear is white T shirts when you detail cars.. Go buy yourself a whole brand new set of them so you're looking spankin every single day you're working. 1st impressions go a long way.. And if you're lookin brand new your new customers will remember and spread the word to their friends with confidence because you look legit.

  5. #15
    Super Member
    Join Date
    Sep 2015
    Posts
    6,281
    Post Thanks / Like

    Re: Asking for a critique my radio ad script

    Quote Originally Posted by Eldorado2k View Post
    1 more thing: There's no better time than now to get yourself a new wardrobe.. I don't mean nothing fancy of course, I just mean you should be dressed to impress when your new batch of customers meet you for the 1st time. I don't care if all you wear is white T shirts when you detail cars.. Go buy yourself a whole brand new set of them so you're looking spankin every single day you're working. 1st impressions go a long way.. And if you're lookin brand new your new customers will remember and spread the word to their friends with confidence because you look legit.
    very true first impression is everything.for me my van is my first impression,they see and say this guy knows his craft.very first thing they say is wow! .They ask more questions on the woodwork set up and every bottle is positioned so precise.All trigger sprayers are line up at 2:00 .All griots red bottles are stacked together labels facing out.I get more jobs from that van alone.Every Sunday van gets washed and all bottles are wiped down organized is key.

Page 2 of 2 FirstFirst 12

Similar Threads

  1. Malicious Script
    By Nick McKees37 in forum Company & Forum News Headlines
    Replies: 13
    Last Post: 04-20-2015, 11:40 AM
  2. Script Errors on Google Chrome?
    By M0nk3y in forum Customer Comments
    Replies: 3
    Last Post: 12-09-2012, 09:39 PM
  3. AG Online Web Site - Google Analytics script
    By gewb in forum Customer Comments
    Replies: 2
    Last Post: 04-21-2012, 10:10 PM
  4. Script or approach for Headlights?
    By ClearandSafe in forum Ask your detailing questions!
    Replies: 2
    Last Post: 10-29-2010, 12:25 AM
  5. XM Radio
    By Excessive Detail in forum Off-Topic
    Replies: 18
    Last Post: 02-06-2007, 08:56 PM

Members who have read this thread: 0

There are no members to list at the moment.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

» March 2024

S M T W T F S
2526272829 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 123456