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Re: Whats your #Marketing tool and #1 piece of advise to a new guy
I normally don't attend car shows but I will try that once it's brilliant.
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Re: Whats your #Marketing tool and #1 piece of advise to a new guy
Originally Posted by KirkH
I'm very selective of where I put them out. At the price I'm spending, I can't just cover a parking lot. I look for young adult women in nice rides and retired type men in nice trucks and muscle cars. I try to hand them to people if I can, and I make it quick- I don't try to sell. Just "nice ride, here's a free towel, enjoy!"
I also specialize in Camaros so I spread the love to all Camaros I see.
If you're getting 20% and it's working, keep doing it! However, I will be one of the few that decent from this practice.
I know if I came out and saw something on my garage queen, I'd be miffed to say the least.
Originally Posted by KirkH
You know, my #1 tip now that I think about it is: YOUR OWN RIDE! It needs to look incredible!
I get a lot of business by people complimenting my car. Then I say, "I can make yours look just like it." Then I give them my bag with a towel, card and note.
It's funny you say that, I used to take the Garage Queen to cruise nights and shows and folks would come up to me and say, that's a 2005? I'd say "yes". The reply was "Wow, it looks so new!" Hence that's how we named our business. But on the other side, I never got one piece of business from this car. It's weird.
I found that old guys at cruise nights seem to know best... (bottle XYZ product from Over The Counter Store with a filthy old rag, some one use for checking oil...). I never got any traction at cruise nights or shows... Except spending hours talking to people that will take no action.
To the OP: All the advice given here is good, especially Bob's advice on "Get Legal". Another piece of advice is, Do business where you do business. Sounds weird but, I tend to like to do business with small business in my town. Restaurants, coffee shops, Ace Hardware, etc.... I go all the time and get served by the same folks. I strike up conversations and get business that way. Even when I got my shirts printed, I did the company owners truck. I did my doctors two vehicles and even got her boyfriends truck. Do business where you do business. You spend your money with them, let them spend their money with you.
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Re: Whats your #Marketing tool and #1 piece of advise to a new guy
I am a 1 man mobile operation. I have never gone to a car show or a Cars & Coffee. I figure those guys detail their cars themselves.
Some other things I do:
I have a guy who flips RV trailers. He brings them to me for exterior cleanup. I don't do RV interiors, it's a pretty specific thing, with the plumbing and stuff.
I go to law offices (I know a lot of lawyers in my real job) and doctor's offices and sell car wash services to the entire office. Sometimes bosses like to give perqs.
I do cheap hand washes/quick waxes in the parking lot of a convenience mart/gas station for $12, trying to sell more expensive services done later at the customer's house.
I sell subscriptions for $35/month in the winter for rinseless washes done once a month at the customer's house. I only have 4 customers who do this but hoping one day to increase.
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Re: Whats your #Marketing tool and #1 piece of advise to a new guy
Originally Posted by paul_g
I know if I came out and saw something on my garage queen, I'd be miffed to say the least.
I'm not sure if I have ever put a bag on a "Garage Queen." I definitely have put one on a dirty Corvette. But if it is a "Garage Queen" and it looks great, that's not really the vehicle that I am targeting. I wouldn't put one of my bags on that type of vehicle.
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