If prep is 90% and wax is 10%...

[ron231]

I hear it all the time on here and autopia and pretty much understand why but I am kinda confused here...

If prep is 90% and wax only 10% why is there a huge market for high end waxes but none for high end prep? The highest end prep products I have seen are from pinnacle, $20 a bottle. Nowhere near that $7000 zymol royale I talked about in the ultra high end wax thread.

Look at swissol, the cheapest wax they make is $90, ever see a $90 swirl remover?



Now one could argue, that most prep products do relatively the same thing so why have higher end ones? Well I could say the same about wax and sealant, the purpose of them is to cap the pores of the paint, and if they all cap the pores then there you go.


Now I'm not saying all waxes are equal, theyre not, but why dont I see this same competition with prep products, and why no high end ultra fine polishes?

[supercharged]

Originally Posted by ron231

I hear it all the time on here and autopia and pretty much understand why but I am kinda confused here...

If prep is 90% and wax only 10% why is there a huge market for high end waxes but none for high end prep? The highest end prep products I have seen are from pinnacle, $20 a bottle. Nowhere near that $7000 zymol royale I talked about in the ultra high end wax thread.

Look at swissol, the cheapest wax they make is $90, ever see a $90 swirl remover?



Now one could argue, that most prep products do relatively the same thing so why have higher end ones? Well I could say the same about wax and sealant, the purpose of them is to cap the pores of the paint, and if they all cap the pores then there you go.


Now I'm not saying all waxes are equal, theyre not, but why dont I see this same competition with prep products, and why no high end ultra fine polishes?

Are you willing to pay $7000 for a swirl remover/paint prep lotion? $90?

[justin30513]

I see your point. But how long does it take to correctly prep a vehicle to warrant the 7000.00 wax?

Paul Dalton in the UK takes up to 20 hours to perfect the paint. I've spent 14 hours over 2 days as well on some.

He gets about 150.00 per hour and I get 50.00. That's 3000.00 for him and 700.00 for me. Prep is 90% labor and 10% product. Sorta like a 5000.00 paint job. The paint and supplies only cost a fraction of the bill. The rest is labor.

The main thing here to is marketing. Would you pay 75000.00 for Honda? You would for an Acura though!

[killrwheels@autogeek]

Well .... lets just say that my new Ferrari 430 Spyder was delivered to me last week. In the week I drove it by all those previous girlfriends who said I would never make it, and now its time for its first wash. Sure, I can use some special towels and soaps but at the end I am looking for the flashiest of waxes to truly make the car pop. I dropped six figures on the car , I am now looking for something unique to match its character and I can obviously afford it !

Prep is about 90% of the difference on older cars, and on rentals and other unkept rides. That said, collectors cars and speciality and limited car may never see true prep. Maybe a glaze and wax or sealant. Now I dont know that it justifies the cost, but everything in a product has a cost also. Thus why Menzerna polish with diminishing abrasives is much more expensive than Meguiars three step.

[BILL]

Originally Posted by ron231

I hear it all the time on here and autopia and pretty much understand why but I am kinda confused here...

If prep is 90% and wax only 10% why is there a huge market for high end waxes but none for high end prep? The highest end prep products I have seen are from pinnacle, $20 a bottle. Nowhere near that $7000 zymol royale I talked about in the ultra high end wax thread.

if your going to knock your self out prepping and getting your ride to be the most perfect you can get it before any wax or sealer, then reason i surmise for the high end waxs is because thats the final phase....you want the very best topper.for all your hard work




Look at swissol, the cheapest wax they make is $90, ever see a $90 swirl remover?

a swirl remover is just that,a swirl remover....just different grades at the same price where a wax or sealer is the icing......



Now one could argue, that most prep products do relatively the same thing so why have higher end ones? Well I could say the same about wax and sealant, the purpose of them is to cap the pores of the paint, and if they all cap the pores then there you go.

different looks, application, durability, gloss, pop, etc.....


Now I'm not saying all waxes are equal, theyre not, but why dont I see this same competition with prep products, and why no high end ultra fine polishes?

i really cant see a $90.00 polish.....what would make it so different than the $15.00 product....smell?? grade??

[killrwheels@autogeek]

5.99


59.99

[MikeyC]

Originally Posted by killrwheels@autogeek

Now I dont know that it justifies the cost, but everything in a product has a cost also.

Ingredients and manufacturing methods are a factor (at least partially). I've heard from other detailing chemical manufacturers that a lot of the oils used in Zymol are expensive to obtain and expensive to process. Plus, my understanding is that a lot of the Zymol waxes are "hand crafted." Using human hands in place of machines makes a product a lot more expensive.

[Dieseldan]

Originally Posted by killrwheels@autogeek

Well .... lets just say that my new Ferrari 430 Spyder was delivered to me last week. In the week I drove it by all those previous girlfriends who said I would never make it, and now its time for its first wash. Sure, I can use some special towels and soaps but at the end I am looking for the flashiest of waxes to truly make the car pop. I dropped six figures on the car , I am now looking for something unique to match its character and I can obviously afford it !

Prep is about 90% of the difference on older cars, and on rentals and other unkept rides. That said, collectors cars and speciality and limited car may never see true prep. Maybe a glaze and wax or sealant. Now I dont know that it justifies the cost, but everything in a product has a cost also. Thus why Menzerna polish with diminishing abrasives is much more expensive than Meguiars three step.

u HAVE to post pics!!!

Love that car, btw do u own autogeek?

[killrwheels@autogeek]

Originally Posted by Dieseldan

u HAVE to post pics!!!

Love that car, btw do u own autogeek?

I was joking to make a point .... Capt Max lets me pretend I own Autogeek every February 31.

[Surfer]

Originally Posted by killrwheels@autogeek

I was joking to make a point .... Capt Max lets me pretend I own Autogeek every February 31.

I was waiting for somebody to ask you to post pics, I'd slap you if you got an Prancing Horse over a Raging Bull