Waterless washes have their place but are limited to use when the surface is no more then a moderate dust. While they do contain lubricants they're not meant to replace a regular or rinseless wash.
Spray liberally, allow to sit, then wipe gently in a straight line. Do not wipe in a circular motion as you might when doing a regular wash.. Flip the towel and use a fresh section and continue until complete.
I much prefer a rinseless wash to a waterless wash. How dirty is too dirty to safely use a rinseless wash?