Re: Should my prices be comparable to a fixed location?
In business I think people get to caught up in what the other guy is doing. You need to build your business on what you do and what you provide. Quality is worth paying for in any business. Look at AG, are they always the cheapest? No but they give great service and do it very well thus have many repeat customers.
I bet some of those brick and mortar stores also have hired help and produce a product at the level of their employees. With you they get you and the same quality every time. I would not make a big jump all at once but you should increase your rates as your costs of business goes up.
"Labor is prior to, and independent of, capital. Capital is only the fruit of labor, and could never have existed if labor had not first existed. Labor is the superior of capital, and deserves much the higher consideration." Lincoln's First Annual Message to Congress, December 3, 1861.
Newport, Oregon USA!